When it comes to campaign work, there are some things that are inevitable: late nights, long days, stressful situations, and a quick sprint to Election Day. The Campaign Headquarters team has worked on countless campaigns and we’ve seen it all. We know the best way to survive the run up to Election Day is with plenty of snacks, caffeine, a bottle of Tylenol and some effective GOTV calls.
That’s why, every year the CHQ team puts together Election Survival Kits for our clients. These kits are stuffed full of beef jerky, 5-Hour Energy, toothpaste, Tylenol and a blanket, for those nights when you just have to sleep under your desk.
Last fall, I wrote a guest blogger piece that was featured on CMDI’s website. I thought the information was still pertinent today. I hope you enjoy reading, please let me know if you have any questions.
Activists of all political stripes recommend calling legislators, not just emailing — and certainly not just venting on social media….A phone call from a constituent can, indeed, hold more weight than an email, and far outweighs a Facebook post or a tweet.
You can generate these all-important telephone contacts with a smartly run patch through campaign.
Patch through calls empower YOU to identify like-minded people, educate them about your issue, and transfer them directly to their lawmaker’s office to make their voice heard.
To run an effective patch through campaign, keep the following three things in mind:
1. Target the Fence Sitters
When choosing which lawmakers you want to target, focus on those who are on the fence or whose support could waver in the face of a tough vote. There’s no need to waste limited resources on someone who is solidly in your camp or firmly against you. However, it can be helpful to send a few positive patches into an office to give backup to someone taking a tough vote on your behalf.
2. Keep It Conversational
Keep your script simple and straight to the point. Remember, the constituents you are calling are not immersed in the unique language of your industry. They want to know what the issue is, how it affects them, and how they can make a difference. Avoid industry jargon. Read your script aloud.
3. Coordinate Your Efforts
Patch through calls are a powerful tool, but they are even better when coordinated with your ongoing advocacy efforts. If you have a meeting set with a particular lawmaker or his/her staff, imagine the impact you can have with 50 patch through calls the hour before you arrive! You can let that elected official know all they need to is sign on to your issue, and you can make the calls stop.
I’m often asked why patch through campaigns are so effective. The answer is simple. The one thing politicians fear most is losing re-election. Hearing from one constituent after another on a particular issue strikes at the very heart of this fear. Most elected officials are good people who want to do right by their constituents. When a loud and clear message is delivered, they will respond accordingly.
When you are ready to get your patch through telephone campaign running, please give us a call here at CampaignHQ. Our two-time Pollie Award winning team will make sure your message is heard.
Nicole Schlinger is president of CampaignHQ, which is available in the CrimsonMarket.
Getting Things Done author David Allen says, “your mind is meant for thinking, not for storing.” With that thought in mind, I would like to share a product recommendation that will free up your mind and get the clutter out of your head.
Mica May is the founder of May Designs, and an all around awesome entrepreneurial spirit. A designer by trade, she made her own notebooks to take to meetings and her clients and colleagues took notice.
May Designs started out with customizable notebooks, and while they are expanding to become a lifestyle brand, I believe the notebooks are the real star of the show.
Notebooks come in three sizes. You choose your pattern, you choose your personalization and then you choose your inside pages. You can change up your slogan based on what you are tracking, your mood, or the time of year.
Unlike a big bulky planner … you can get a new May Book once every few months. They run anywhere from $15 — $28, depending on the size, quantity, and level of personalization.
My favorite is the undated “Weekly Agenda + Graph.”
For more of my product and book reviews, visit my Medium or Pinterest pages.