It’s been two years since I wrote this guest blog post for CMDI – “Communicate in a Way that Someone Can’t Ignore.”
It was a great experience getting to weigh in on this topic, and I think it’s still relevant today – which is saying something considering the world we’re currently living in.
I’m often asked why patch through campaigns are so effective. The answer is simple. The one thing politicians fear most is losing re-election. Hearing from one constituent after another on a particular issue strikes at the very heart of this fear. Most elected officials are good people who want to do right by their constituents. When a loud and clear message is delivered, they will respond accordingly.
We have a great, brilliant team at CampaignHQ – have you heard me mention that before?
For today’s Fun Flashback Friday post, I’m sharing this expert analysis from Walter Haynie, CHQ’s Chief Information Officer.
A lot of buzz has been generated by the recent study on the persuasive effects of campaign contact, authored by UC Berkeley political scientist, Joshua Kalla and Stanford professor David Broockman. If you haven’t seen it, here is the full 166 page study including data on 49 field experiments. Below is a more lunch-time digestible summary.
The media went nuts on this one, with headlines like, “The End of Political Campaigns As We Know Them?” and “Traditional Campaign Tactics Are Basically A Waste Of Time.” Not surprisingly, the headlines ignore large swaths of the authors’ findings: voter contact works to persuade voters, but only when it’s done right.
I thought we’d keep it light this Friday and do a fun throwback to a recap of last year’s HQ Awards.
Our CampaignHQ employees are known across the country for their legendary
customer service. We love to set aside one night to really showcase all the hard work this team has done over the course the year.
A recent article in Forbes breaks down the “Best of Social Media: the Pros and Cons of each outlet.”
Here are a couple highlights from the article:
Due to its extensive appeal and reach, Facebook allows you to turn your client base into a community. You can create a Facebook page for your business and post appealing behind-the-scenes images of your company.
One of the biggest benefits of Twitter is that while its audience isn’t as broad as that of Facebook, the platform is among the most accessible. Twitter allows you to be concise, informative and engaging in just one tweet. As people retweet what you’ve written, you appeal to a broader audience.
Of all the social media platforms, LinkedIn is by far the best when it comes to professional contacts and netoworking.
I am mostly active on LinkedIn, Facebook, Twitter. and Pinterest. This makes me wonder, which do you find to be the best outlet for pushing your message? Interacting with colleagues? Catching up with old friends? Advertising for a job opening?
This Fun Friday post I wanted to post something really uplifting.
I have known Jenny Beth Martin for 10 years. She lost her home in the 2008 financial crisis and was cleaning other people’s homes at night to get by. Two years later she was one of Time Magazine’s 100 most influential people.
She came to my office and inspired my callers, many of whom have never met an influential, conservative woman who understands the hard path they have walked in life. Watch this video you and you will see why Jenny Beth Martin is an inspiration.
For today’s Fun Friday post, I thought I’d give you a little insight to one of the great communities CampaignHQ is proud to be a part of – Brooklyn, Iowa!
Here’s a great look at why CampaignHQ is located in Brooklyn.
If you ever have the pleasure of being in town, swing by and check out the flag display. “The Brooklyn Flag Display is located at 302 Jackson Street. It features a 20 x 38 foot flag flown on an 80 foot pole. The 80 foot flag pole was donated by Alex Wehrle. It is surrounded by flags from every state and the Armed Services Flags.”