It’s been two years since I wrote this guest blog post for CMDI – “Communicate in a Way that Someone Can’t Ignore.”
It was a great experience getting to weigh in on this topic, and I think it’s still relevant today – which is saying something considering the world we’re currently living in.
I’m often asked why patch through campaigns are so effective. The answer is simple. The one thing politicians fear most is losing re-election. Hearing from one constituent after another on a particular issue strikes at the very heart of this fear. Most elected officials are good people who want to do right by their constituents. When a loud and clear message is delivered, they will respond accordingly.
You can read the full piece over here.
Thanks for reading,