If not, you are missing out on a major opportunity!
Low propensity and undecided voters are notoriously hard to reach. Your campaign budget probably includes TV, digital display, and social media ads all targeted at this group. That’s great … you should keep doing that!
But the only way to SHARE your sound and video … AND engage voters in a conversation about what they’ve seen is through peer to peer text messaging.
Here at CampaignHQ, we don’t just specialize in sending out peer to peer text messages (although I admit we’re pretty great at it!)
We specialize in having conversations that communicate your message and drive results.
We recently spoke with a Congressional candidate whose district includes six different DMA’s. In some markets, this candidate would be advertising to an audience where 80% of the viewers live outside the district.
Based on previous campaigns, we estimated that it would cost well over $1,000,000 to reach his target universe with enough frequency to register awareness.
However, we could text the people in his target universe 14 times for less than 20% of that, sharing a variety of messages including sound and video, and having an interactive conversation to find out what those voters think.
This would enable the candidate to capture information about individual voters, their candidate and issue preferences. In fact, this could even replace part of his ID and turnout budget.
Just think you’ve spent a lot of your hard won campaign cash producing GREAT video content. Don’t you want every voter to see it?
Contact us at (888) 722-4704 or email@example.com to plan your winning strategy today!
We’re taking it back a few years today. I post I wrote in 2009, for your reading pleasure:
I came across this quote from Abraham Lincoln the other day, and thought it was just too good to keep to myself …
“Organize the whole state so that every Whig can be brought to the polls… Divide the county into small districts and appoint in each a sub-committee. Make a perfect list of all the voters and ascertain with certainty for which they will vote, keep a constant watch on the doubtful voters and…Have them talked to by those in whom they have the most confidence, and on Election Day see that every Whig is brought to the polls.” -Abraham Lincoln 1/21/1840
Keeping in mind Lincoln lost several elections before winning the Presidency, this lesson was one that was probably learned the hard way – through defeat.
While much has changed in how we run campaigns since the 1860s, the basic premise remains the same. Identifying supporters. Getting them to the polls. Convincing those who don’t agree to come to your side with effective reasoning and appropriate messengers. Lincoln really knew his stuff.