How to Effectively Communicate During a Pandemic

The team at CHQ recently hosted a webinar – How to Effectively Communicate During a Pandemic. I wanted to share some of the information with you, hopefully it’s useful for you and your team.

We have posted the full Webinar on YouTube, in case you missed it or want to go back and reference a few points. But I also posted a few short clips below to check out.

I wanted to provide you with a brief recap, starting with the Four Ways to Make the Most of the Opportunity.
Nicole Schlinger Infographic
1. Build a grassroots army now that you can mobilize later. Telephone petition drives are great for this – call voters, ask them to add their name to a petition. For those who agree, we collect their email address and ask them to volunteer. Right now, you have people’s attention and you can capture their information to build your supporters. (Watch short webinar clip here).

2. Introduce yourself. The best way to do this is through is peer to peer text, where you can have a two-way conversation with a voter at their convenience. You can also push a 20 second TV commercial directly to the voter’s phone, giving them a better glimpse of who you are. (Watch short webinar clip here).

Peer-to-Peer texting can help you safely collect enough signatures to get your name on the ballot.

3. Survey your audience. Use automated surveys (which are inexpensive and fast) to gather critical data on your audience. You can weed out disconnected phones and make the most of your volunteers’ time when it’s time to start doing campaign calls.

4. Have a Conversation. Telephone Townhalls create a large audience and are always a great resource when trying to update your voters on quickly changing information.

Give me a call or drop me a line if you have any questions or we can get to work on a project for you today.  1-888-722-4704 or nicole@chq.us.

Thanks,

Nicole Schlinger

More Fun With Phones – Services + Telephone Townhalls

Here are a few more of our Fun with Phones videos.

Maryls is chatting about the many services CHQ offers and how we do our jobs to make sure you’re getting the best value that you are spending.

And here’s me chatting about how telephone townhalls might be right for you. There’s a “fun” story about a telephone townhall we hosted for  the Tea Party Patriots.

You can always check our latest videos on my YouTube page.

Thanks for watching,

Nicole Schlinger, President of Campaign Headquarters

Nicole Schlinger

 

Taking Texting to the Next Level

Are you texting your voters with sound and video?

If not, you are missing out on a major opportunity!

Low propensity and undecided voters are notoriously hard to reach. Your campaign budget probably includes TV, digital display, and social media ads all targeted at this group. That’s great … you should keep doing that!

But the only way to SHARE your sound and video … AND engage voters in a conversation about what they’ve seen is through peer to peer text messaging.

Here at CampaignHQ, we don’t just specialize in sending out peer to peer text messages (although I admit we’re pretty great at it!)

We specialize in having conversations that communicate your message and drive results.

We recently spoke with a Congressional candidate whose district includes six different DMA’s. In some markets, this candidate would be advertising to an audience where 80% of the viewers live outside the district.

Based on previous campaigns, we estimated that it would cost well over $1,000,000 to reach his target universe with enough frequency to register awareness.

However, we could text the people in his target universe 14 times for less than 20% of that, sharing a variety of messages including sound and video, and having an interactive conversation to find out what those voters think.

This would enable the candidate to capture information about individual voters, their candidate and issue preferences. In fact, this could even replace part of his ID and turnout budget.

Just think you’ve spent a lot of your hard won campaign cash producing GREAT video content. Don’t you want every voter to see it?

Contact us at (888) 722-4704 or marlys@chq.us to plan your winning strategy today!

Thanks,

Nicole Schlinger, President of Campaign Headquarters

Nicole Schlinger

President Lincoln’s Thoughts on Voter ID

We’re taking it back a few years today. I post I wrote in 2009, for your reading pleasure:

 

I came across this quote from Abraham Lincoln the other day, and thought it was just too good to keep to myself …

“Organize the whole state so that every Whig can be brought to the polls… Divide the county into small districts and appoint in each a sub-committee. Make a perfect list of all the voters and ascertain with certainty for which they will vote, keep a constant watch on the doubtful voters and…Have them talked to by those in whom they have the most confidence, and on Election Day see that every Whig is brought to the polls.” -Abraham Lincoln 1/21/1840

Keeping in mind Lincoln lost several elections before winning the Presidency, this lesson was one that was probably learned the hard way – through defeat.

While much has changed in how we run campaigns since the 1860s, the basic premise remains the same. Identifying supporters. Getting them to the polls. Convincing those who don’t agree to come to your side with effective reasoning and appropriate messengers. Lincoln really knew his stuff.

Thanks for reading,

Nicole Schlinger