The #1 challenge campaigns are facing is how to have meaningful conversations with voters when they cannot campaign in person.
People are isolated. They’re craving the back and forth, the personal connection. The only medium that allows for two-way, meaningful interactions are phones.
Of course, this isn’t an either/or decision, but phones are stealing the spotlight back from the always popular digital, TV, and direct mail. Campaigns are seeing mixed results by using these typically productive outlets as ways to reach voters. Why? Well, for one, people are experiencing the crisis in many different ways and it’s difficult to craft a message with one-way forms of communications in a way that resonates with all voters.
With phones, your message is nuanced and particularized in a way the other tools just are not capable of.
If you’re looking at an early June primary, your election will take place on schedule, and it’s coming up quick. Some voters may be casting their mail-in ballots right now!
Candidates who figure out how to have real, two-way conversations with voters are going to have a major advantage over those who just blast their information in your face.
Now is the time for a more in-depth phones strategy. We can help.
Voters get an opportunity to ask you questions, share their opinion, sign your petition, and hear your answers in a forum that’s no longer possible in person. (WATCH VIDEO)
Candidates make a 20 second video and send it out to their voters. Campaigns can target EXACTLY AND ONLY the voters you want to see your video and ask them to share their opinion with you. More targeted than digital, more affordable than TV. Even county and local candidates can make their own TV commercial. (WATCH VIDEO)
Automated Messages and Surveys
A particularly cost-effective way to reach seniors, and most effective when the message is delivered from a trusted, respected member of the community.
People are at home and they’re either scared or they’re mad. Successful campaigns can answer that basic need for human interaction, but they can’t do it with a digital ad, a tv commercial or direct mail.
Phones will help you meet voters directly where they are. Let us help you get back to basics…and plan your WINNING strategy today.
The team at CHQ recently hosted a webinar – How to Effectively Communicate During a Pandemic. I wanted to share some of the information with you, hopefully it’s useful for you and your team.
We have posted the full Webinar on YouTube, in case you missed it or want to go back and reference a few points. But I also posted a few short clips below to check out.
I wanted to provide you with a brief recap, starting with the Four Ways to Make the Most of the Opportunity.
1. Build a grassroots army now that you can mobilize later. Telephone petition drives are great for this – call voters, ask them to add their name to a petition. For those who agree, we collect their email address and ask them to volunteer. Right now, you have people’s attention and you can capture their information to build your supporters. (Watch short webinar clip here).
2. Introduce yourself. The best way to do this is through is peer to peer text, where you can have a two-way conversation with a voter at their convenience. You can also push a 20 second TV commercial directly to the voter’s phone, giving them a better glimpse of who you are. (Watch short webinar clip here).
Peer-to-Peer texting can help you safely collect enough signatures to get your name on the ballot.
3. Survey your audience. Use automated surveys (which are inexpensive and fast) to gather critical data on your audience. You can weed out disconnected phones and make the most of your volunteers’ time when it’s time to start doing campaign calls.
4. Have a Conversation. Telephone Townhalls create a large audience and are always a great resource when trying to update your voters on quickly changing information.
Give me a call or drop me a line if you have any questions or we can get to work on a project for you today. 1-888-722-4704 or firstname.lastname@example.org.
I’m thrilled to be participating in another exciting event on the national level. In August, I will be joining several talented campaign strategists at the American Association of Political Consultant’s seminar on effective texting and communications.
From AAPC’s site:
You know peer-to-peer texting is an effective way to reach your voters and constituents. In this seminar, we’ll talk about how to get the results you want. We’ll discuss creative uses of SMS and MMS, sharing links, and harnessing the power of interactive conversation to drive results. Get ready to pack a big punch in just 160 characters.