The #1 challenge campaigns are facing is how to have meaningful conversations with voters when they cannot campaign in person.
People are isolated. They’re craving the back and forth, the personal connection. The only medium that allows for two-way, meaningful interactions are phones.
Of course, this isn’t an either/or decision, but phones are stealing the spotlight back from the always popular digital, TV, and direct mail. Campaigns are seeing mixed results by using these typically productive outlets as ways to reach voters. Why? Well, for one, people are experiencing the crisis in many different ways and it’s difficult to craft a message with one-way forms of communications in a way that resonates with all voters.
With phones, your message is nuanced and particularized in a way the other tools just are not capable of.
If you’re looking at an early June primary, your election will take place on schedule, and it’s coming up quick. Some voters may be casting their mail-in ballots right now!
Candidates who figure out how to have real, two-way conversations with voters are going to have a major advantage over those who just blast their information in your face.
Now is the time for a more in-depth phones strategy. We can help.
Tele-Townhall
Voters get an opportunity to ask you questions, share their opinion, sign your petition, and hear your answers in a forum that’s no longer possible in person. (WATCH VIDEO)
Peer-to-Peer Texting
Candidates make a 20 second video and send it out to their voters. Campaigns can target EXACTLY AND ONLY the voters you want to see your video and ask them to share their opinion with you. More targeted than digital, more affordable than TV. Even county and local candidates can make their own TV commercial. (WATCH VIDEO)
Automated Messages and Surveys
A particularly cost-effective way to reach seniors, and most effective when the message is delivered from a trusted, respected member of the community.
People are at home and they’re either scared or they’re mad. Successful campaigns can answer that basic need for human interaction, but they can’t do it with a digital ad, a tv commercial or direct mail.
Phones will help you meet voters directly where they are. Let us help you get back to basics…and plan your WINNING strategy today.
