In the fall of 2019, Campaigns & Elections magazine allowed me to write some articles discussing a variety of topics. Campaigns & Elections is a publication every campaign operative should be tracking. They constantly have insightful information and features from the very best in the business.
Every cycle seems to bring about a fresh innovation that reaches voters differently or a new tech that helps a campaign run more efficiently. But one campaign principle that hasn’t seen much change over the years is how we utilize volunteers. I predict this is the next big thing for the GOP.
Being a great campaign manager is much different from being a great business owner. As a consultant or vendor, your mission is aligned with your clients. (And if it’s not, you’d better stop and figure out why). However, your mission is not identical.
Also, Campaigns & Elections provides incredible tools, tactics, techniques and updates on everything that has to do with political campaigns, consulting and media. If you’re not already reading their materials, I highly recommend it!