Are we having fun yet?
Even in the midst of hectic and crazy campaigns, the CHQ team is having a blast. This week we sent out our Election Survival Kits. We might have had a fun time putting these together for you!
We’re here with you, every step of the way. Call us if we can help!
Nicole Schlinger
It’s no secret, the CampaginHQ team is a big fan of dogs – who isn’t? Welcome to our new series – Workin’ Like a Dog. We’re taking a fresh look at how CampaignHQ can deliver your message and help you win.
Today we’re workin’ like basset hounds!
Everybody knows that basset hounds have keen noses and are known for being search dogs. This is just like Voter ID calls that help you “sniff out” the voters you want to turnout to the polls.
Voter ID calls are absolutely necessary to any successful campaign. Campaigns who use Voter ID calls to find out what people care about are better able to target direct mail and digital media at just the right issues.
Don’t forget, if you have someone ID’d by issue, you can tie their primary issues to their first and second candidate choice. If you are the second choice of an individual and you know what issues they care about, now you have something to work with.
CampaignHQ will get you the most accurate information possible in your Voter ID calls and once we’ve gathered your data, we can help you craft a strategy to turn out your supporters and persuade the undecided voters.
I was recently invited by American Association of Political Consultants to participate in a webinar about Mastering Your Text Program.
This particular exchange relates to click throughs:
To learn more about AAPC, visit: https://theaapc.org/
It’s been two years since I wrote this guest blog post for CMDI – “Communicate in a Way that Someone Can’t Ignore.”
It was a great experience getting to weigh in on this topic, and I think it’s still relevant today – which is saying something considering the world we’re currently living in.
I’m often asked why patch through campaigns are so effective. The answer is simple. The one thing politicians fear most is losing re-election. Hearing from one constituent after another on a particular issue strikes at the very heart of this fear. Most elected officials are good people who want to do right by their constituents. When a loud and clear message is delivered, they will respond accordingly.
You can read the full piece over here.
Thanks for reading,
Nicole Schlinger
The only thing better than MMS is Double MMS.
I wanted to give you a preview of this great new tool we’ve perfected, so you can add this to your arsenal.
As you know, regular SMS messages are limited to 160 characters. You can send a longer message, but you run the risk of having it broken up at all the wrong points when it’s delivered to the voter’s phone. (Or worse yet, having some parts delivered and others undelivered).
We are now doing a Double MMS. This sends the text as MMS in a single segment along with a picture, GIF or MP4 video.
Here’s a quick sample:
Let CampaignHQ send a long message without worrying that your message will get jumbled. Don’t forget, you can still include personalization like first name, voting location, etc.
Now’s a terrific time to utilize this new, effective tool. Give us a call (888-722-4704) to get started taking your campaign to the next level.
I was recently invited by American Association of Political Consultants to participate in a webinar about Mastering Your Text Program.
This particular exchange relates to how to make texts stand out:
To learn more about AAPC, visit: https://theaapc.org/
We have a great, brilliant team at CampaignHQ – have you heard me mention that before?
For today’s Fun Flashback Friday post, I’m sharing this expert analysis from Walter Haynie, CHQ’s Chief Information Officer.
A lot of buzz has been generated by the recent study on the persuasive effects of campaign contact, authored by UC Berkeley political scientist, Joshua Kalla and Stanford professor David Broockman. If you haven’t seen it, here is the full 166 page study including data on 49 field experiments. Below is a more lunch-time digestible summary.
The media went nuts on this one, with headlines like, “The End of Political Campaigns As We Know Them?” and “Traditional Campaign Tactics Are Basically A Waste Of Time.” Not surprisingly, the headlines ignore large swaths of the authors’ findings: voter contact works to persuade voters, but only when it’s done right.
You can read the full post with Walter’s great insights here.
Have a great weekend,
Nicole Schlinger
Check out this great post from one of our CHQ rockstars, Marlys Popma:
I have been doing some reminiscing lately. Every four years at about this time, I think about the National Republican Conventions I have attended. I have attended as Republican Party of Iowa Staff, as Campaign Staff and finally as a National Delegate.
Every convention that I’ve attended over the past 24 years has been memorable.
I remember four women packed into a downtown San Diego hotel in 1996. I won’t expound on the trip to Lucky’s Tattoo Parlor. This was my first convention. I was awestruck by the great speeches and the excitement in the room.
Then there was Philadelphia where we had our own Republican celebrities – Bo Derek, Rick Schroder, and Connie Stevens.
The New York Convention was amazing! Standing in Times Square and visiting the Statue of Liberty were highlights outside of the convention. But I think the highlight of the convention for me was the keynote address by conservative Democrat, Zell Miller of Georgia. He said in that speech, “I barely recognize my party anymore…Today, it’s the Democratic Party that has mastered the art of division and diversion.” I don’t think much has changed since 2004.
In 2008, I went to the Minneapolis convention as the National Coordinator of Social Conservative and Evangelical Outreach for John McCain. The theme of that convention was “Country First.” Now many on the left not only would hate that theme, as it seems that they hate this country!
In 2016, I went to the National Convention as an At-Large Delegate. Donald Trump was the presumptive nominee. I admit that I was reticent about Trump’s potential effectiveness. I must tell you that I have NEVER been so happy to be proven wrong. Trump has done more for the economy, for the pro-life movement, and for religious liberty than any president in history and I will be honored to cast my vote for him in 2020.
When you work with CampaignHQ, please know that we are not just a vendor. We are a group of people who are soldiers for the conservative movement. We have the expertise and decades of experience to know what it’s really like out on the front lines.
Our advice to you comes from years of frontline campaign work.
We are strategic…. you can trust us.
Have you been maximizing your effect with conTEXT? With our full service P2P text messaging service, YOU can engage your target audience in a two-way conversation.
Solve Your Problems With conTEXT:
CampaignHQ is a one-stop shop for peer-to-peer text messaging. We can:
Our talented conTEXT agents will send your message directly to voters’ phones. This is an effective and cost-efficient way to identify and persuade voters, increase turnout, mobilize activists, and even raise money.
Want to see who engages with your conTEXT?
We are taking conTEXT to the next level by providing our clients with the ability to see exactly who is clicking the link in their message.
If you want to use a trackable link in your next conTEXT message with us, simply let us know and we will take care of the rest! After the project is complete, our data team will provide you with your link report.
Benefits of Trackable Links:
If you haven’t been utilizing our conTEXT program, there has never been a better opportunity to start. Give us a call (888-722-4704) to get started taking your campaign to the next level.
Nicole Schlinger
I thought it would be fun this Friday to revisit a couple old Campaigns & Elections articles I shared over the past year or so.
I’ve always been a huge fan of Campaigns & Elections and it’s been fun getting the opportunity to share insights for their great publication.
WHY THE BEST MANAGERS ARE (SOMETIMES) THE WORST POLITICAL BUSINESS OWNERS
Back to Basics with Campaigns & Elections:
AI Gets Top Billing in New GOP Incubator Investments
Happy reading!
Nicole Schlinger