WHY THE BEST MANAGERS ARE (SOMETIMES) THE WORST POLITICAL BUSINESS OWNERS

I was so honored to recently submit and article to Campaigns & Elections .

Here’s a quick blurb:

Being a great campaign manager is much different from being a great business owner. As a consultant or vendor, your mission is aligned with your clients. (And if it’s not, you’d better stop and figure out why). However, your mission is not identical.

Check out the full post here . 

Also, Campaigns & Elections provides incredible tools, tactics, techniques and updates on everything that has to do with political campaigns, consulting and media. If you’re not already reading their materials, I highly recommend it!

Thanks for reading,

Nicole Schlinger, President of Campaign Headquarters

Nicole Schlinger

National Dog Day – Oops

Oops. I missed National Dog Day, apparently. If I’m being completely honest, every day is dog day around these parts.

Obviously. I wasn’t kidding.

I loved this post from the great, Gov. Greg Abbott featuring his dogs, Pancakes and Peaches. Pancakes, Peaches and Waffles basically sound like a great superhero group.

greg abbott Nicole Schlinger

Needless to say, Waffles was very disappointed I did not take her to meet Pancake and Peaches when I was recently in Texas. She was also disappointed to discover her budget for a Canine Telephone Townhall was not approved.

Maybe next time, Chief Canine Officer.

Nicole Schlinger

 

CHQ Employees Make It Happen

The employees at CampaignHQ are the most dedicated, hardworking employees. Not only do they love what they do, but they care deeply about the country they live in, all the way down to their communities.

On a daily basis, these employees are putting their conservative values in action whether it’s through their work here at CHQ, volunteering in their local churches or non-profits and even in political office.

Nicole Schlinger city council

CHQ employee, Staci Shepard, brought a concern to the city council last year regarding snow removal, which they did not address. So she decided to take matters into her own hands and be part of the solution to fix the problem.

Our employees talk the talk and walk the walk. Don’t you want someone like that on your team?

Nicole Schlinger Iowa GOP fundraiser

 Give us a call and put us to work for you 1- (888) 722-4704

Thanks,

Nicole Schlinger always hard at work for CHQ clients

Nicole Schlinger

Taking Texting to the Next Level

Are you texting your voters with sound and video?

If not, you are missing out on a major opportunity!

Low propensity and undecided voters are notoriously hard to reach. Your campaign budget probably includes TV, digital display, and social media ads all targeted at this group. That’s great … you should keep doing that!

But the only way to SHARE your sound and video … AND engage voters in a conversation about what they’ve seen is through peer to peer text messaging.

Here at CampaignHQ, we don’t just specialize in sending out peer to peer text messages (although I admit we’re pretty great at it!)

We specialize in having conversations that communicate your message and drive results.

We recently spoke with a Congressional candidate whose district includes six different DMA’s. In some markets, this candidate would be advertising to an audience where 80% of the viewers live outside the district.

Based on previous campaigns, we estimated that it would cost well over $1,000,000 to reach his target universe with enough frequency to register awareness.

However, we could text the people in his target universe 14 times for less than 20% of that, sharing a variety of messages including sound and video, and having an interactive conversation to find out what those voters think.

This would enable the candidate to capture information about individual voters, their candidate and issue preferences. In fact, this could even replace part of his ID and turnout budget.

Just think you’ve spent a lot of your hard won campaign cash producing GREAT video content. Don’t you want every voter to see it?

Contact us at (888) 722-4704 or marlys@chq.us to plan your winning strategy today!

Thanks,

Nicole Schlinger, President of Campaign Headquarters

Nicole Schlinger

In memory

We recently lost a dear member of our CampaignHQ family.

Liz Allison had been with our CHQ family for four years. Her caring and giving spirit was demonstrated each and every day.

When someone needed something, it was not unusual for Liz to come through for them. We will miss our Friday lunches, where Liz always delivered amazing food. Her love for art and crafts was seen in the beautiful way she decorated her work space. Her love for her co-workers and friends was seen in more ways than we could ever say.

We will all miss Liz.

Thanks for reading,

Nicole Schlinger, President of Campaign Headquarters

Nicole

Campaign Academy

Nicole Schlinger sponsor

This summer, CampaignHQ was proud to support the 9th Annual William B. Travis Campaign Academy.

Nicole Schlinger Sponsor Nicole Schlinger campaign academy

This is a great event and we also sent a couple of our fantastic employees to attend as well.

If you’re interested in getting more involved in this industry, attending informative events is a great place to start.

Thanks,

Nicole

Expo Recap

In case you missed it, I recently attended Campaigns & Elections CampaignExpo held in Washington, D.C.

Nicole Schlinger campaign and elections

You can read my past posts here as well. 

I had a great time at the CampaignExpo and was thrilled to be on a panel on business sustainability with such talented people.

Nicole Schlinger GOP fundraiser

If you’re in the campaign business, I’d encourage you to attend some events like this in the future. It will help you meet new people, reconnect with old friends, share you knowledge with others or get ideas for the future.

Thanks for reading,

Nicole