Catch more clips from the recent webinar hosted by Campaigns & Elections. This discussion revolved around about why it’s more advantageous to deliver your message via Peer to Peer text message versus a social media ad.
I first heard Ted Cruz speak on a telephone townhall in 2013.
He said, “In conclusion, let me leave you with the following 9 points.” My immediate reaction was “There’s no way this guy is going to deliver 9 points.” Well … he did. And I was sold. This is Ted Cruz at his very best.
Here’s another installment of the recent Campaigns & Elections Webinar I participated in. This segment deals with moderators during TeleTownhalls.
I recently had the opportunity to participate in a Campaigns & Elections webinar series, Back to Basics.
It’s great to get a bunch of industry leaders together and I appreciate that Campaigns & Elections is always staying on top of the latest trends in our industry.
Check back next week to see another installment or follow my YouTube page here.
We’re always brainstorming around here and obviously the most important thing is what kind of cool new swag we need.
Have you received any (or all) of the CHQ gifts pictured above? Which one is your favorite? What kind of gift would you love to have from us in the future? I would appreciate your feedback! Thanks. #CHQ
Have a great weekend,
These past few months have been full of uncertainty. You may be wondering… How will you get your name on the ballot if you can’t door knock for petitions? How can you express your views on the economy to your voters? Will the election be held on the same day or postponed?
Voters are just as full of questions… Where do I vote? How do I vote? Who is even on the ballot?
One thing is for certain, if your primary is scheduled for June 2 or later, your election is not cancelled!
With door-knocking and events out of the question, now is the time to re-open and jump start your campaign, starting those crucial conversations with voters in new ways.
How can CampaignHQ help?
Use the month of May to learn what your voters think! Since in-person campaigning has been impossible for the last 60 days, you may have pushed back your voter ID. CampaignHQ can help you get back on track and identify your supporters and undecided voters.
We can set up an automated call quickly, and they are extremely affordable! We can help draft a script, record the audio, scrub the list of mobile phones, set up, and launch! Using an automated call to survey voters can help you get the results you have been anticipating quickly!
CampaignHQ can also assist you with a live blind ID call. Simply send us a list of voters you would like us to contact and we can do the rest!
CampaignHQ can help you rally your supporters and show undecided voters that you are ready, able, and willing to talk with them and answer their questions!
Setting up a telephone townhall is easy when working with CampaignHQ. Simply send us a date and time you would like to talk with your voters (or constituents on the official side!) and a list. We will help you record your sound files for a pre-call, live answer, voicemail, and even post call! We can also help you invite voters via text message and advise you on how to promote the event through your email and social channels.
As the country re-opens and election day grows near, phone calls can significantly impact your turnout. We are in an unprecedented time. Some people have never voted by mail and if they don’t request an absentee ballot, they may not be able to vote for you on Election Day! Others may be confused how and where to vote, now that protocols have changed due to social distancing.
CampaignHQ can send out a conTEXT message letting your voters know where their voting location is on Election Day! We can even text voters how they would apply for an absentee ballot! As you know, nothing is worse than voters not showing up to cast their ballot!
Give us a call,
The #1 challenge campaigns are facing is how to have meaningful conversations with voters when they cannot campaign in person.
People are isolated. They’re craving the back and forth, the personal connection. The only medium that allows for two-way, meaningful interactions are phones.
Of course, this isn’t an either/or decision, but phones are stealing the spotlight back from the always popular digital, TV, and direct mail. Campaigns are seeing mixed results by using these typically productive outlets as ways to reach voters. Why? Well, for one, people are experiencing the crisis in many different ways and it’s difficult to craft a message with one-way forms of communications in a way that resonates with all voters.
With phones, your message is nuanced and particularized in a way the other tools just are not capable of.
If you’re looking at an early June primary, your election will take place on schedule, and it’s coming up quick. Some voters may be casting their mail-in ballots right now!
Candidates who figure out how to have real, two-way conversations with voters are going to have a major advantage over those who just blast their information in your face.
Now is the time for a more in-depth phones strategy. We can help.
Candidates make a 20 second video and send it out to their voters. Campaigns can target EXACTLY AND ONLY the voters you want to see your video and ask them to share their opinion with you. More targeted than digital, more affordable than TV. Even county and local candidates can make their own TV commercial. (WATCH VIDEO)
Automated Messages and Surveys
A particularly cost-effective way to reach seniors, and most effective when the message is delivered from a trusted, respected member of the community.
People are at home and they’re either scared or they’re mad. Successful campaigns can answer that basic need for human interaction, but they can’t do it with a digital ad, a tv commercial or direct mail.
Phones will help you meet voters directly where they are. Let us help you get back to basics…and plan your WINNING strategy today.
The past 60 days have certainly changed the way lawmakers are interacting with constituents, how first-time candidates are reaching voters and how advocacy groups are able to fortify their issue messaging.
CampaignHQ recently had the privilege of working with an advocacy group, Iowans for Tax Relief (ITR), to replace their traditional “in person” candidate forums with a telephone townhall Iowa’s HD60, a competitive open seat race in the June 2nd primary.
This telephone townhall gave two first-time candidates the opportunity to express their views and for Iowans for Tax Relief to make sure voters know where these candidates stand on state taxpayer issues.
For this event, the organization dialed out to landline phones and reached those with cellphones who opt-ed in. They also promoted the event through email and their social media, offering voters a toll-free number to dial in and listen. The most active and involved participants in any Telephone Townhall are those who proactively dial in to your event getting the word to people who will be interested is well worth your time and effort. Here are a few ideas that you might find helpful:
- Send peer-to-peer text messages, including your toll-free phone number that participants can click to join. Consider an MMS, using an image or GIF to draw focus and attention.
- Email your list 48 hours in advance, and again the morning of your event.
- Post on social media several times in advance and 10 minutes before the event begins. Ask your followers to post and share.
- Send an automated call to the people who will be receiving your outbound dial to join your event. Let them know all they need to do is simply wait by the phone and answer when you call.
ITR’s event was successful because they approached their telephone townhall with the same level of preparation as they would any in-person event. They planned the flow and structure of questions, laid out the rules for the discussion and notified the participants ahead of time. CampaignHQ can help you hold your audience with a conversation WORTH having. We’ll work with your team to develop tools such as:
- A line-by-line, including notes for your opening remarks, will help guide the conversation and cover important topics. It helps to have a moderator open the call, who can instruct people on how to participate, and call on members of the audience for you.
- Keep the conversation fast and lively. Have responses ready for questions you think are likely to come up. Your responses to each question or comment should be no longer than 2-3 minutes.
- Give your audience several ways to participate. You can ask your audience their opinion with a poll question and gather email addresses.
At CampaignHQ, we specialize in turning communication into action through training, scripting, and real-time feedback. Once the event is over, we’ll help you make the best use of your valuable data. For example, CampaignHQ provided ITR with valuable data about their Telephone Townahll, including breakdowns on who was reached and how long they stayed on the call.
We are used to helping campaigns and organizations take it to the next level after a Telephone Townhall. Now is the time to take the most valuable segments of your interactive conversation and share them with an even larger audience. Here’s how:
- Use the recording of your event and a static image to create 60 second MP4 videos that you can post to your YouTube, Facebook, and Twitter pages. Encourage your followers to post, share, and ReTweet.
- Send peer-to-peer text messages of your video, along with a link to listen to the entire event. Ask people to reply to your text to let you know what they think.
- Email your supporters a synopsis along with a link to listen to the entire event or pertinent clips.
Telephone Townhalls are a powerful, effective way to communicate your message to an audience of thousands, over the phone and online. They allow for a meaningful connection regardless of who you are: a candidate, an incumbent, an advocacy group – or what goal you have in mind: reaching voters, raising money, hosting a forum.
Let us help you put your goals in motion with a Telephone Townhall.
Have a Happy Memorial Day. Here’s everything you need to know about Memorial Day. Let’s remember what we’re really celebrating today – honoring the brave men and women who died serving our country.
The CampaignHQ team is so grateful for their service and sacrifice.