Fun Flashback Friday – The End of Political Campaigns?

We have a great, brilliant team at CampaignHQ – have you heard me mention that before?

Nicole Schlinger CampaignHQ

For today’s Fun Flashback Friday post, I’m sharing this expert analysis from Walter Haynie, CHQ’s Chief Information Officer.

A lot of buzz has been generated by the recent study on the persuasive effects of campaign contact, authored by UC Berkeley political scientist, Joshua Kalla and Stanford professor David Broockman. If you haven’t seen it, here is the full 166 page study including data on 49 field experiments. Below is a more lunch-time digestible summary.

The media went nuts on this one, with headlines like, “The End of Political Campaigns As We Know Them?” and “Traditional Campaign Tactics Are Basically A Waste Of Time.”  Not surprisingly, the headlines ignore large swaths of the authors’ findings: voter contact works to persuade voters, but only when it’s done right.  

You can read the full post with Walter’s great insights here. 


Have a great weekend,

Nicole Schlinger

Campaigning Doesn’t Work?

A Convention to Remember

Check out this great post from one of our CHQ rockstars, Marlys Popma:Nicole Schlinger RNC Convention

I have been doing some reminiscing lately. Every four years at about this time, I think about the National Republican Conventions I have attended. I have attended as Republican Party of Iowa Staff, as Campaign Staff and finally as a National Delegate.

Every convention that I’ve attended over the past 24 years has been memorable. 

I remember four women packed into a downtown San Diego hotel in 1996. I won’t expound on the trip to Lucky’s Tattoo Parlor. This was my first convention. I was awestruck by the great speeches and the excitement in the room.

Nicole Schlinger RNC Convention


Then there was Philadelphia where we had our own Republican celebrities – Bo Derek, Rick Schroder, and Connie Stevens.

The New York Convention was amazing! Standing in Times Square and visiting the Statue of Liberty were highlights outside of the convention.  But I think the highlight of the convention for me was the keynote address by conservative Democrat, Zell Miller of Georgia.  He said in that speech, “I barely recognize my party anymore…Today, it’s the Democratic Party that has mastered the art of division and diversion.” I don’t think much has changed since 2004.

Nicole Schlinger RNC Convention

In 2008, I went to the Minneapolis convention as the National Coordinator of Social Conservative and Evangelical Outreach for John McCain.  The theme of that convention was “Country First.” Now many on the left not only would hate that theme, as it seems that they hate this country!

In 2016, I went to the National Convention as an At-Large Delegate. Donald Trump was the presumptive nominee. I admit that I was reticent about Trump’s potential effectiveness.  I must tell you that I have NEVER been so happy to be proven wrong.  Trump has done more for the economy, for the pro-life movement, and for religious liberty than any president in history and I will be honored to cast my vote for him in 2020.

When you work with CampaignHQ, please know that we are not just a vendor. We are a group of people who are soldiers for the conservative movement. We have the expertise and decades of experience to know what it’s really like out on the front lines.

Our advice to you comes from years of frontline campaign work.

We are strategic…. you can trust us.


Trackable Links

Nicole Schlinger Trackable Links

Have you been maximizing your effect with conTEXT? With our full service P2P text messaging service, YOU can engage your target audience in a two-way conversation.

Solve Your Problems With conTEXT:

  • Share pictures, videos, and sound files
  • Encourage early or absentee voting
  • Invite participants to your telephone townhall
  • Survey your audience
  • Inform voters
  • Give Election Day updates
  • …and more!

context video Nicole Schlinger context video Nicole Schlinger

CampaignHQ is a one-stop shop for peer-to-peer text messaging. We can:

  • Create custom graphics and media including JPG, GIF, MP4, and MP3,
  • Write your messages and replies
  • Send your message and respond to each voter who replies
  • Store/sort your data for the next project!

Our talented conTEXT agents will send your message directly to voters’ phones. This is an effective and cost-efficient way to identify and persuade voters, increase turnout, mobilize activists, and even raise money.

Want to see who engages with your conTEXT?

We are taking conTEXT to the next level by providing our clients with the ability to see exactly who is clicking the link in their message.

If you want to use a trackable link in your next conTEXT message with us, simply let us know and we will take care of the rest! After the project is complete, our data team will provide you with your link report.

Benefits of Trackable Links:

Nicole Schlinger Trackable links

If you haven’t been utilizing our conTEXT program, there has never been a better opportunity to start. Give us a call (888-722-4704) to get started taking your campaign to the next level.


Nicole Schlinger

Flashback Friday – Campaigns & Elections

I thought it would be fun this Friday to revisit a couple old Campaigns & Elections articles I shared over the past year or so.

I’ve always been a huge fan of Campaigns & Elections and it’s been fun getting the opportunity to share insights for their great publication.


Back to Basics with Campaigns & Elections:

Part 1

Part 2

Part 3

AI Gets Top Billing in New GOP Incubator Investments

Happy reading!

Martha Waffles and Nicole Schlinger at another event.

Nicole Schlinger

Things I’m Into Lately…

Here’s a roundup of great things I’m digging these days.


Have you seen that Sen. Ted Cruz started a new podcast called “Verdict.” This is a good listen, always enjoy what he has to say.


SBA List endorsed Sen. Lindsey Graham. 

Lindsey Graham Nicole Schlinger



And finally, a little dose of Daily Stoic

This was eerily fitting. You have to put yourself in the position that Epictetus said we must be in—the only position that lets you greet adversity with the expression, “You are precisely what I trained for.”

Nicole Schlinger Daily Stoic


Thanks for stopping by,

Nicole Schlinger

Good Riddance

Nicole Schlinger Lord & Taylor
On my very first election night, 1994, I wore a Lord & Taylor suit purchased at the Carousel Mall in Syracuse, NY. That night, Republicans took over Congress for the first time in over 50 years. I considered it my lucky suit.
I wore that suit on Election Night in 1996. Mike Mahaffey lost.
I wore that suit on Election Night in 1998, as Finance Director of the Republican Party of Iowa. We lost the Governor’s office for the first time in three decades.
I wore that suit on Election Night in 2000, the 2002 Dumpster Fire, and 2004.
Loss. Loss. Loss.
Finally, in 2006, as the clock ticked past 5 pm, I left the office and thought about putting that suit on one more time. I knew Jim Nussle would lose. Bill Dix had already lost his primary. Jim Leach was in serious trouble. The notion of putting on that suit, now out of style and ill-fitting as I’d gained weight, was just unbearable. I wouldn’t be in the room with any of those candidates. They had people t whose opinions they valued more than mine. I’d be milling around with a bunch of activists and a few donors, likely the highest ranking and most experienced person roaming the floor of the election night “victory” party with people asking me to explain why this was all happening yet again.
I left the suit in the closet and stayed home. No one missed me. And yes, they all lost.
There had to be more to life than this. And there was.
I still have that suit, and if fits again. The shoulder pads are monstrous. If you have a candidate you REALLY want to lose … let me know, and I’ll wear it to see if the old magic works.

“We solemnly pause and remember the fallen”

Nicole Schlinger 9-11

On the 15th Anniversary of 9-11, Sen. Cruz shared this:

On September 11, 2001, the world briefly stopped turning while people from across the globe stood in horror as our nation faced one of its darkest hours. As we watched the planes crash, the buildings crumble and thousands of innocent lives lost in an act of pure evil, we also saw the very best of America – strength, patriotism, and courage.

Through clouds of smoke and rubble, firefighters, law enforcement officers, first responders, and Good Samaritans rushed into harm’s way, some making the ultimate sacrifice, to save the lives of so many.

And since then, our brave men and women of the U.S. Armed Forces have continued their mission to ensure that justice is served and our freedoms are protected.

Today, we solemnly pause and remember the fallen. We remember each and every American who showed up during our country’s time of great need. And we express our profound gratitude for all those who have sacrificed and continue to serve in our ongoing fight against terror.

May we never forget September 11.

We will never forget.

Happy Labor Day from the CHQ Team

Nicole Schlinger Labor Day

The days are flying by and it’s hard to believe it’s already Labor Day. We all know what this means – the final sprint to Election Day.


We know there’s still so much to be done, that’s why we’re here for you this weekend. We know the days are numbered and we haven’t got that much time to get you across the finish line.


We know you won’t take a break and we won’t either. What can we get started for you?


Nicole Schlinger