Taking Texting to the Next Level

Are you texting your voters with sound and video?

If not, you are missing out on a major opportunity!

Low propensity and undecided voters are notoriously hard to reach. Your campaign budget probably includes TV, digital display, and social media ads all targeted at this group. That’s great … you should keep doing that!

But the only way to SHARE your sound and video … AND engage voters in a conversation about what they’ve seen is through peer to peer text messaging.

Here at CampaignHQ, we don’t just specialize in sending out peer to peer text messages (although I admit we’re pretty great at it!)

We specialize in having conversations that communicate your message and drive results.

We recently spoke with a Congressional candidate whose district includes six different DMA’s. In some markets, this candidate would be advertising to an audience where 80% of the viewers live outside the district.

Based on previous campaigns, we estimated that it would cost well over $1,000,000 to reach his target universe with enough frequency to register awareness.

However, we could text the people in his target universe 14 times for less than 20% of that, sharing a variety of messages including sound and video, and having an interactive conversation to find out what those voters think.

This would enable the candidate to capture information about individual voters, their candidate and issue preferences. In fact, this could even replace part of his ID and turnout budget.

Just think you’ve spent a lot of your hard won campaign cash producing GREAT video content. Don’t you want every voter to see it?

Contact us at (888) 722-4704 or marlys@chq.us to plan your winning strategy today!

Thanks,

Nicole Schlinger, President of Campaign Headquarters

Nicole Schlinger

In memory

We recently lost a dear member of our CampaignHQ family.

Liz Allison had been with our CHQ family for four years. Her caring and giving spirit was demonstrated each and every day.

When someone needed something, it was not unusual for Liz to come through for them. We will miss our Friday lunches, where Liz always delivered amazing food. Her love for art and crafts was seen in the beautiful way she decorated her work space. Her love for her co-workers and friends was seen in more ways than we could ever say.

We will all miss Liz.

Thanks for reading,

Nicole Schlinger, President of Campaign Headquarters

Nicole

Campaign Academy

Nicole Schlinger sponsor

This summer, CampaignHQ was proud to support the 9th Annual William B. Travis Campaign Academy.

Nicole Schlinger Sponsor Nicole Schlinger campaign academy

This is a great event and we also sent a couple of our fantastic employees to attend as well.

If you’re interested in getting more involved in this industry, attending informative events is a great place to start.

Thanks,

Nicole

Expo Recap

In case you missed it, I recently attended Campaigns & Elections CampaignExpo held in Washington, D.C.

Nicole Schlinger campaign and elections

You can read my past posts here as well. 

I had a great time at the CampaignExpo and was thrilled to be on a panel on business sustainability with such talented people.

Nicole Schlinger GOP fundraiser

If you’re in the campaign business, I’d encourage you to attend some events like this in the future. It will help you meet new people, reconnect with old friends, share you knowledge with others or get ideas for the future.

Thanks for reading,

Nicole

Summer Wind Down

The end of summer is near. As county fairs start to wrap up and parents have printed the school supply list, I realized I never posted about all the fun our CHQ family had at the Brooklyn Flag Festival.

Nicole Schlinger Brooklyn republican
Photo courtesy of the Brooklyn Chamber of Commerce

Our town’s yearly celebration is a good time for us to come together and celebrate everything Brooklyn has to offer and have fun at the same time!

Nicole Schlinger Brooklyn 1
Photo courtesy of the Brooklyn Chamber of Commerce
Nicole Schlinger Brooklyn Iowa
Photo courtesy of the Brooklyn Chamber of Commerce

This year CampaignHQ was proud to sponsor the pony rides!

Nicole Schlinger Brooklyn
Photo courtesy of the Brooklyn Chamber of Commerce

Come check it out next year – the 2nd Saturday in June.

Thanks,

IMG_0134Nicole Schlinger Campaign Headquarters

Nicole

Fun Friday – Waffles Takeover

If you’re not following CampaignHQ on Facebook, well you’re behind the times and missing out on all kinds of fun updates.

Waffles doing work or enjoying greenies? You decide.

Most recently, the Chief Canine Officer Waffles, has taken over the CHQ Facebook page to share the many faces of #CHQpets. At CHQ we really are a family and that includes our furry family members so we decided to celebrate our littlest members.

You should head over to our page to learn more some of our best friends:

Nicole Schlinger pug
Cooper
Nicole Schlinger dog
Duke

 

Nicole Schlinger cat
Mia
Nicole Schlinger pig duck
Patunia the pig, Shirley the chicken, and Mother Goose the goose (of course)

 

Thanks for reading,

Nicole Schlinger

Newest Family Member

Nicole Schlinger new hire
Morgan Bonwell, our newest team member

We’re so happy to be adding to our CampaignHQ family! In July, Morgan Bonwell joined the CampaignHQ team with several years of experience as an on-the-ground campaign operative. She has previously served as a clerk in the Iowa House of Representatives, a field organizer for the Republican Party of Iowa and a Regional Field Director for the Indiana Republican Party.

We’re so pleased to add Morgan to our CampaignHQ family. The experiences she’s previously managed through her campaign work will provide a unique perspective to help overcome any challenges our may clients face.

Morgan and her husband have one newborn child.

Please join me in welcoming Morgan to our CHQ family!

Nicole Schlinger always hard at work for CHQ clients

Nicole Schlinger