Happy Labor Day from the CHQ Team

Nicole Schlinger Labor Day

The days are flying by and it’s hard to believe it’s already Labor Day. We all know what this means – the final sprint to Election Day.


We know there’s still so much to be done, that’s why we’re here for you this weekend. We know the days are numbered and we haven’t got that much time to get you across the finish line.


We know you won’t take a break and we won’t either. What can we get started for you?


Nicole Schlinger

Working Backward – Marlys Popma

Our CampaignHQ team is one that is hard working, reliable, extraordinary at what they do and truly experts in politics. Senior Campaign Director, Marlys Popma, knows what it takes to win and lead successful campaigns. Here’s a quick write up she put together for our clients, sharing her expertise.


The 2020 election cycle will be my 34th year working to elect conservative candidates and uphold conservative principles.

After this many election cycles, I’ve seen a great number of promising candidates fail through a lack of planning. Conversely, I’ve also seen candidates many “experts” wrote off win an election with grit, determination, and a sound voter contact plan.

So how do you begin crafting an effective voter contact strategy?

Start by working backward. What is your vote goal on election day? What steps do you need to take each week to achieve that?

Here’s an example:

Election Day Goal – Set your vote goal.

In the five days preceding the election your goal should be to physically touch at least three quarters of those voters either by door knocking, phone, conTEXT, or digital media.  You should have a list of people equal to at least one half of your vote goal to call to turn out to the polls.

In the months immediately preceding the election you should be working on an absentee or vote by mail program. There is nothing worse than winning at the ballot box and losing the election. Set up a phone Voter ID program to determine which people plan to vote early. First, work with those who have done so in the past, and then select other likely suspects, like homes with 18-25-year old’s and seniors who have never voted early. For those you cannot reach on a live call, send them a text message.

Forty-five to sixty days out, start your head-to-head phone ID work.  Don’t just ask who the voter supports, ask who their second choice is.  If the voter has a second choice they are still up for grabs and if you are the second choice, you need to make a run at them. Again, use a smart combination of phones and text.

The two or three months prior to the election should be used to identify voters by issue. Don’t start your candidate voter ID program too early. People don’t typically make up their minds on a candidate until a month or two before the election. Use the early months to find out what people care about so you can target your direct mail and digital media at just the right issues.

Don’t forget, if you have someone ID’d by issue, you can tie their primary issues to their first and second candidate choice. If you are the second choice of an individual and you know what issues they care about, now you have something to work with.

That’s my plan in a nutshell. Of course, I am at CampaignHQ, so this is going to be heavy on phones and text, but identifying and turning out voters is done in no better way than by having a conversation. And don’t forget to use some of the latest technology for GOTV and Advocacy calls – conTEXT peer to peer text messaging. Whether you are using phones, conTEXT or both, you can be assured, it’s fast and cost effective.

If I were drafting a plan in earnest, there would be calendars, vote goals, andobjectives that say when we need to have a certain number of voters identified, etc.

And remember, a plan is not a plan unless it’s on paper.

If you have a candidate in one of the upcoming primaries and you have not yet established your turnout plan, give us a call. Not only can we help you with your calls and texts, we can help you put that plan on paper!

I look forward to celebrating your victory with you on Election Night!

The Original Shrewd Political Insider

Nicole Schilnger Dying Everyday

Dying Every Day: Seneca at the Court of Nero by James S. Romm

If you have read Ryan Holiday’s books — including Ego is the Enemy, The Obstacle is the Way, or The Daily Stoic — and think you have a decent understanding of Seneca, you are wrong.

You think you know Seneca? If you haven’t read this book, you don’t know Seneca.

Dying Every Day is the story of Seneca’s life and the circumstances in which he wrote his greatest works of fiction and philosophy.

In his time, Seneca was known as a shrewd political insider — much like a Karl Rove or David Axelrod of his day. As the tutor of the young Emporer Nero, he either knew about and may have played an active role in Nero’s murder of his brother, Brittancus, and mother, Agrippina, herself an amazing political power broker.

Many of his works were designed to be political propaganda, and only at the end, when the alligator he fed eventually came to eat him, did he seem to recant and wish to have led a more ascetic life.

Did Seneca know he wasn’t living his life in accordance to his principles? Is that why he chose to write such enduring works of Stoic philosophy?

I look forward to seeing what Ryan Holiday has to say on this in his upcoming book: Lives of the Stoics which will be released on September 29th.

Nicole Schlinger The Queen's Secret

The Queen’s Secret: A Novel of England’s World War II Queen by Karen Harper

This book is a fictionalized account of the amazing role Elizabeth Bowes-Lyon (a.k.a. “The Queen Mother”) played as the Queen of England during World War II.

There are many “ripped from the headlines” scenes including Edward VII’s abdication, her husband’s George V’s coronation, many meetings with Winston Churchill, the bombing of London and young Princess Elizabeth’s first meeting of Prince Phillip. Hitler even called the Queen “The most dangerous woman in Europe.”

However, in this fictionalized account, the Queen harbors some very deep, dark secrets that pertain to Edward VII and Wallis Simpson.

All that should make for a very dramatic, very exciting story. However, the author’s constant repetition of Elizabeth’s internal monologue about having these secrets was just offputting. It seemed as if every other page the reader is reminded that Elizabeth has some secrets, and eventually she’ll let you in on them, rather than alluding to such secrets and letting the story unfold.

If you like WWII England historical fiction, it’s worth a shot. If I had it to do over, I’d take a pass.

Fun Friday – HQ Awards Throwback

I thought we’d keep it light this Friday and do a fun throwback to a recap of last year’s HQ Awards.


Our CampaignHQ employees are known across the country for their legendary
customer service. We love to set aside one night to really showcase all the hard work this team has done over the course the year.


Fun Friday – The Main Event


Have a fun weekend!

IMG_0134Nicole Schlinger Campaign Headquarters

Nicole Schlinger


Summer is Cancelled

Parades, town festivals, backyard BBQs, local fairs – there is nothing more authentic than campaigning in the summertime. Large crowds of local voters and lots of hands to shake make for easy and fun campaign work.

But what happens during a global pandemic where crowds are forbidden and handshaking is frowned upon?

How do you connect with voters when summer is cancelled?

Nicole Telephone Townhall

Voter ID 
Step one of campaigning is identifying your supporters. Since in-person campaigning has been nearly impossible, you may have pushed back your voter ID. If you haven’t done this already, you are behind. Don’t worry – we can get you back on track.

We can set up an automated call quickly, and they are extremely affordable! We can help draft a script, record the audio, scrub the list of mobile phones, set up, and launchUsing an automated call to survey voters can help you get the results you have been anticipating quickly!

CampaignHQ can also assist you with a live blind ID call. Simply send us a list of voters you would like us to contact and we can do the rest!


Telephone Townhall
CampaignHQ can help you rally your supporters and show undecided voters that you are ready, able, and willing to talk with them and answer their questions.

Setting up a telephone townhall is easy when working with CampaignHQ. Simply send us a date and time you would like to talk with your voters (or constituents on the official side) and a listWe will help you record your sound files for a pre-call, live answer, voicemail, and even post call!

We can also help you invite voters via conTEXT message and advise you on how to promote the event through your email and social channels.

If you haven’t added peer-to-peer texting to your campaign arsenal yet, you’re missing an important component. This may be your best chance to capture the attention of young voters, women voters, and swing voters.

You can introduce yourself, share your vision in a 20 second video, and ask each person to watch your video and share their opinions.  There are countless ways to leverage this tool.

Remember, the value of peer-to-peer texting is that a real human being is making a connection with another. Our agents personally send and reply to every single message. We can even track who clicked on your link!


As confusion continues to surround the country re-opening, Election Day is growing near. Phone calls can significantly impact your turnout.

Some people will be voting by mail who have never voted by mail before. These voters may be confused on how to even request an absentee ballot. Those who want to vote in person may be confused how and where to vote, now that protocols have changed due to social distancing.

In addition to GOTV calls, CampaignHQ can send out a conTEXT message letting your voters know where their voting location is on Election Day.We can even text voters how they would apply for an absentee ballot. Nothing is worse than voters not showing up to cast their ballot.


While summer may be cancelled, we know your election is not. Want the winning edge? Give me a call at  (888) 722-4704. 

Nicole Schlinger

Literary Grilled Cheese

Nicole Schlinger russell wilson

It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life by Trevor Moawad

This book came at the recommendation of Ryan Holiday. The premise is a good one: Winners do what it takes to win. They don’t whine or complain. They don’t pick and choose what parts of the process to follow. Once you have decided to do what it takes, you no longer have choices. It takes what it takes.

Trevor Moawad is a passionate, talented, ambitious young man. He’s an amazing force of nature. The fact that he spends so much time in the book focused on “neutral thinking” rather than positive or negative thinking shows how much he struggles with keeping his emotions in check every minute of the day. He’s found a way to conquer it and thrive.

The problem with the book is that it’s just too personal. So personal that it was hard for me — a 45 year old woman — to see myself or relate to any of his examples. The book promised to show how his sports philosophy would apply to business, but time after time, his examples were entirely about sports. At times, it seemed like you needed to know Trevor and all of the inside baseball about who coached where and who attended some training camp to even understand the anecdotes.

I understand the philosophy and see the value in it. If I were a 25 year old man, this book would be my everything. But it just wasn’t for me. Hopefully he takes another shot at it because the world could use some more Trevor.

Nicole Schlinger Jane Austen

The Jane Austen Society: A Novel by Natalie Jenner

This debut novel by Natalie Jenner was an easy, heartwarming read, like the literary version of grilled cheese and tomato soup.

This novel is set in the small English town of Chawton, the final home of Jane Austen for the last decade of her life. Set in the early Post War years, each characters has faced a devastating loss and has found comfort in Austen’s works.

This motley crew including a farmer, a house girl, teacher, doctor, movie star, and heiress joins together with the goal of preserving Austen’s legacy and creating a permanent museum and memorial. The building of the museum proves to be the rebuilding of their lives.

Just pure escapist pleasure. Perfect pandemic timing. Look forward to reading more from Natalie Jenner. This is a great one for Rep. Elise Stefanik— a relaxing read after spending the day defending our country from those who wish to destroy it.

Fun Friday – Social Media Favs

A recent article in Forbes breaks down the “Best of Social Media: the Pros and Cons of each outlet.”


Here are a couple highlights from the article:

Due to its extensive appeal and reach, Facebook allows you to turn your client base into a community. You can create a Facebook page for your business and post appealing behind-the-scenes images of your company.

One of the biggest benefits of Twitter is that while its audience isn’t as broad as that of Facebook, the platform is among the most accessible. Twitter allows you to be concise, informative and engaging in just one tweet. As people retweet what you’ve written, you appeal to a broader audience.

Of all the social media platforms, LinkedIn is by far the best when it comes to professional contacts and netoworking.

You can read the full article here.


I am mostly active on LinkedIn, Facebook, Twitter. and Pinterest. This makes me wonder, which do you find to be the best outlet for pushing your message? Interacting with colleagues? Catching up with old friends? Advertising for a job opening?


Have a good weekend,

Nicole Schlinger GOP Fundraiser

Nicole Schlinger

Battling a Pandemic and a Tough Opponent

With our current global climate and intense pressure from leaders all over our nation recommending individuals stay at home to stop the spread of COVID-19, we are left with candidates up and down the ballot unable to communicate with 2020 General Election voters.

The Republic is in jeopardy and our Nation comes down to the 2020 Election! How can you spread your message, but not your germs with voters? CampaignHQ can help!

nicole schlinger callers

CampaignHQ is open and spreading the message for hundreds of candidates across the nation!

We are helping elected officials and candidates have a real-time interactive conversation with thousands of people via telephone townhall.

These telephone townhalls allow constituents to engage by asking their questions, answering polls, and voicing their opinionsBy using CampaignHQ for your telephone townhalls you will receive a copy of your recording, data, and executive report shortly after your call.

With this information you have the ability to keep the conversation going even after the event has ended by having CampaignHQ send a 30 second sound file via automated call or developing an mp4 video using the same recording to text out to thousands who missed it!

CampaignHQ can help you to have the effective Voter ID, advocacy, and GOTV you planned for!

ID your voters with a quick automated survey or conTEXT peer to peer text message. Advocate for your candidate with live calls, automated calls, and conTEXT messaging. Get Out The Vote with a telephone townhall, live calls, automated calls, and conTEXT.

Whether you’re battling a global pandemic or a tough opponent, you can count on CampaignHQ to help you devise a strategy to effectively communicate with your audience.


Give me a call at (888) 722-4704, and let’s set up a time to talk.

Book Review Time

Nicole Schlinger Upstream

Upstream: The Quest to Solve Problems Before They Happen by Dan Heath

I began reading this oddly prescient book on March 8th, just a few weeks before Governors across the country closed schools and businesses, forcing millions of people out of work.

It is a discussion about why societies continually deal with problems downstream, putting out fires that are already ablaze instead of preventing them from starting in the first place. The primary problem remains that you cannot mandate upstream action in a free society. Unless you are the leader of the Chinese Communist party or a member of the Kim Family in North Korea, you do not get to decide what is “good” for others and force your worldview upon them, no matter how much you believe you know best.

To his credit, Dan Heath does not try to use his cry for upstream, preventative action as a rallying cry for big government overlords. His examples are, for the most part, local, voluntary, and effective.

This is one of many great reads by Dan Heath and his brother Chip.


You may also want to check out: The Power of Moments Why Certain Experiences have Extraordinary Impact.

nicole schlinger fix this next

Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz

Mike Michalowicz (Author of Profit First) understands what it’s like to build a business from a crazy idea into a real thing that exists in the world.

If that’s your dream and your struggle, go out and get yourself a copy of Fix This Next.

As entrepreneurs, we see many challenges and opportunities all at once. The question (or problem) is which one to tackle first.

Mike has adapted Maslow’s Hierarchy of Needs to business and given entrepreneurs a quick, effective decision-making framework to help you figure out what’s next. Being an entrepreneur is a lonely job. Even when you have a great team around you, the ultimate responsibly lies with you and you alone. So a framework like this is like having a trusted mentor and friend, like having a Yoda on your shoulder in those important moments. Let Mike be your Yoda. You won’t be disappointed.

If you haven’t read Mike Michalowicz’s other books, you should check them out. If you are just getting started, read The Toilet Paper Entrepreneur. If you are spending every penny that comes into your business paddling like a dog underwater just to stay alive, try Profit First. And if your business is running, but all the gears require you to spin them, stop EVERYTHING you are doing and read Clockwork. Check out my review here.