Back at the beginning of the year, I submitted a piece for Campaigns & Elections featuring my predictions for 2020.
Take a look into my crystal ball:
The 2020 cycle will go next-level starting in February with the Iowa Caucuses. President Trump’s campaign will swarm the state with surrogates, including many who are getting attention as 2024 GOP contenders. By the time June rolls around, 2024 hopefuls of the on both sides of the aisle will begin visiting Iowa, under the guise of “helping the ticket.” How serious they are can be determined by how many miles they are willing to drive from the Des Moines airport.
As we near Election Day in November, you’ll see a significant uptick in campaign spending on peer-to-peer texting. This new tech, which successful campaigns are now harnessing to their extreme advantage, will far eclipse robocalls. Campaigns that use P2P texting as a real-time conversation tool will see the greatest impact. This area remains a bit of the “wild west,” so rest assured, regulations are coming after the 2020 cycle.
If you’re new around here, you may not know that we’re fans of the Big Bang Theory. This past fall, we had a little fun with this at CHQ – you can read more about that here CHQ Fun With Phones or check out my video.
What I like best about this picture (aside from the world’s most beautiful dog) is the fact that this bag was NOT custom made for me. Someone at Frances Valentine thought, “there are enough women CEO’s, I think we can make some money by selling these.” What an amazing thing capitalism is.
Frances Valentine was founded by the original Kate Spade who in 1993 left her safe job with nothing but a dream and a bag almost exactly like this one.
In the fall of 2019, Campaigns & Elections magazine allowed me to write some articles discussing a variety of topics. Campaigns & Elections is a publication every campaign operative should be tracking. They constantly have insightful information and features from the very best in the business.
Every cycle seems to bring about a fresh innovation that reaches voters differently or a new tech that helps a campaign run more efficiently. But one campaign principle that hasn’t seen much change over the years is how we utilize volunteers. I predict this is the next big thing for the GOP.
Do you want to engage up to 500 people on one phone call? Do you wan treal-time feedback from your supporters/donors? Do you want to rally your audience to take action?A microforum may be for you!
A microforum is a moderated conference call where you decide who joins the calls, speaks, and asks questions. You can have one conversation with everyone who needs to hear your message, which is both personal and time effective.
The first step to a successful microforum is to spread the word to your target audience,whether that be through text message, calling, word of mouth, or even email. Plan your event with us so that we can guide you in the best steps to inform YOUR audience.
Step 2 is to begin with your end in mind! Determine the specific action/reason for your microforum. Is your goal to update your donors on private campaign information? Do you want to rally your volunteers before a National Day of Action? Are you in need of a private connection to give high-profile candidates a chance to speak to their top supporters?
ALL of the above are reasons to have a microforum!
The third step to success is to plan the call. You should draft a line by line script in order to make sure you tell your audience exactly what they came to hear! Jot some notes down on possible questions that may be asked – YES, you will be able to communicate with your audience. Not just that – but CampaignHQ will screen questions FOR YOU to make sure you get the questions you want to answer live! You can also ask a poll question to determine the opinion of everyone on the call!
It is always good in the planning phase to hold a brief meeting with us here at CampaignHQ to discuss the platform, format, etc. We will provide you the training you need at no extra charge!
Step 4 is audience participation! Ask your audience to press *3 to ask questions and engage in the conversation. Encourage participants to answer poll questions and follow up with them after the call. This is a great way to get information from your audience!
I’ve been spending some time recounting the history of CampaignHQ in my updates about selling our original building.
I recently stumbled upon a couple of articles from The Des Moines Register, written by Jennifer Jacobs in 2011 that I thought would add more color to the storyline of what was happening for our organization during that time.
Speaking of Jennifer Jacobs, she is now the Senior White House correspondent for Bloomberg News. She is always breaking news and continues to be a fair and dedicated reporter. You can follow her Twitter feed for many updates.