Happy Friday the 13th

Medieval times? The Bible? Have you ever wondered where the superstition surrounding Friday the 13th started?

 

I did some research for you.

https://www.history.com/topics/folklore/friday-the-13th

https://www.newsweek.com/friday-13th-origins-superstition-explained-1491995

 

What do you think? Are you superstitious?

Win Your Issue With Patch Through Calls

Nicole Schlinger

At CampaignHQ, we are the experts at helping you deliver your message. But what you should know is that we’re not just winging it. When it comes to communicating with voters, elected officials or members of your organization, we have years of experience and tried and true methods for effectively setting you apart from the rest. On top of that, we keep up with research and pay special attention to where things in our industry are headed.

Sometimes in this business, the best science is to listen directly to what elected officials and their staff members are sharing. Back in 2016, the New York Times conducted interviews with several experts, handling the day-to-day communications for elected officials. The biggest takeaway was the very best way to deliver your message to them is through the phone.

Social media, snail mail, in person visits, nothing has the same weight to a congressional office as a large volume of calls. What’s more, the better the person could articulate the issue, the more effective the call.

Here’s where CampaignHQ can help. When it comes to patch through calls, we’ve got the experience, the script-writing knowledge and the data management to help you really succeed.

With our patch through program, we’ll call your universe, educate them about your issue, patch them through to their particular legislator, and let them inform the lawmaker how they’d like them to vote.

This is a tremendously impactful way to communicate with legislators, and make sure your issue is getting the most attention. Even Congressional staff and lawmakers agree.

No matter the issue, the state, the member of Congress you’re trying to reach – we will help you effectively educate voters about your issue as well as influence the lawmaker with the patch through and you will win your issue.

Campaigns & Elections: Community Huddle

I love doing work with Campaigns & Elections, they are one of the best resources that those involved in the political industry have for learning, being together as a community and staying on the cutting edge.

 

I had a great time recently at their Member Community event discussing the shifting nature of political and campaign work. You can watch the whole segment here and if you’re not already, you should be a part of the C&E Member community. Nicole Schlinger

Books for New Business Owners – Flashback Friday

In Oct. 2019, I was approached by Campaigns & Elections for input on an article – the best books for new business owners.

 

If you’re new here, you should know I am an avid reader. It’s something I’ve frequently talked about, posted about and shared my book reviews publicly. 

 

I thought it would be a fun flashback Friday post to share parts of that column from 2019 and check in with you all to see if you’ve read any or had any additional books to add?

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh 

As a business owner, you’ll only get so far by yourself. You need to recruit and motivate great people to join your team and lead them to victory.

This is the story of how Bill Walsh took the San Francisco 49ers from the worst team in football to the best in only two years by establishing and relentlessly adhering to his “Standard of Performance.” The Standard is about the performance and behaviors he required from all of his players. He did not tolerate talented jerks who refused to follow the standard and took a long-term view of developing players who did.

If you want a Hall of Fame team on your staff, you need a clearly stated Standard of Performance. This book will inspire you to get started and stay on the path.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Published in 1994, this short gem of a book will change your perspective on marketing in a single afternoon.

The laws are pithy and simple. Best of all, they make sense. For instance, it’s not about being first to the marketplace. It’s about being first in the customer’s mind. The leading brand is almost always the first brand in your mind. Think Kleenex, Band-Aids, and so on. If you aren’t first or second in the category, make a new category.

Granted, you’ll have to get past some of the completely outdated cultural references, including IBM computers and Hertz rental cars. If you are a child of the 80s, the nostalgia will be an added enjoyment.

While some of the stories haven’t aged well, the lessons are timeless. It’s a surprise this book hasn’t been updated and overhauled for this millennium.

To read the full column, visit: https://www.campaignsandelections.com/campaign-insider/the-5-books-every-new-firm-owner-should-read 

Take Your Event to the Next Level

Nicole Schlinger

Event season is upon us. The country is opening. Organizations are holding events. Incumbents are out hosting meetings. Associations are getting together to recap the session and lay out their agenda for the next one. No matter your event – size, in-person or virtual, or topic – the experts at CampaignHQ stand ready to help you take it to the next level.

There are several strategies that you may not have even considered. Here are a few ideas:

Automated Calls

Automated calls are the fastest, most affordable way to reach people. By relying on CampaignHQ for your automated calls, you will be able to grow your RSVP list and broaden your reach affordably. You can depend on us for complete FCC / TCPA compliance, lightning-fast setup, reporting and return of data and RSVPs. When you’re planning a big event, you don’t need one more thing to worry about.

 

Live Calls

Our team of specialists and award-winning callers will work with you to quickly turn around a script and get the calls rolling as you push turnout to your event. Trust the pros to have effective, two-way conversations with potential attendees, providing them with all the information and details they need to attend your event.

 

Text Messages

There are countless ways to leverage a text message. You can send your invitation directly to attendees’ phones, send reminders to those who have RSVPed, direct people to your website or even send a follow-up video after your event, thanking attendees for their support.

 

Telephone Townhalls

Cover all your bases by taking your in-person event and leveraging a virtual aspect. By utilizing a telephone townhall, you’ll be able to stream audio and video and connect to your attendees virtually thought a live Facebook event or on your website. You’ll get more attendees, more attention and have content to share later.

 

Give us a call and let us know what you’re planning. We will talk through your goals, expectations and needs and work with you to develop the best plan for YOU. There’s no question, with the CampaignHQ team by your side, you’ll knock it out of the park.

Don’t Take it From Us…

We’re privileged to work with some of the best and brightest in the business. It’s such an honor to partner with these experts to help them win their races, connect their issues and deliver their message.

Nicole Schlinger

We will work with you to develop specific solutions to whatever challenges you face.

Nicole Schlinger

And we’re always around if you get caught in a pinch and need something turned quickly. We get it – things happen.

Nicole Schlinger

We’d like to partner with you on your next project – how can we help?

 

Give us a call today,

Nicole Schlinger always hard at work for CHQ clients

Nicole Schlinger