It’s been two years since I wrote this guest blog post for CMDI – “Communicate in a Way that Someone Can’t Ignore.”
It was a great experience getting to weigh in on this topic, and I think it’s still relevant today – which is saying something considering the world we’re currently living in.
I’m often asked why patch through campaigns are so effective. The answer is simple. The one thing politicians fear most is losing re-election. Hearing from one constituent after another on a particular issue strikes at the very heart of this fear. Most elected officials are good people who want to do right by their constituents. When a loud and clear message is delivered, they will respond accordingly.
We have a great, brilliant team at CampaignHQ – have you heard me mention that before?
For today’s Fun Flashback Friday post, I’m sharing this expert analysis from Walter Haynie, CHQ’s Chief Information Officer.
A lot of buzz has been generated by the recent study on the persuasive effects of campaign contact, authored by UC Berkeley political scientist, Joshua Kalla and Stanford professor David Broockman. If you haven’t seen it, here is the full 166 page study including data on 49 field experiments. Below is a more lunch-time digestible summary.
The media went nuts on this one, with headlines like, “The End of Political Campaigns As We Know Them?” and “Traditional Campaign Tactics Are Basically A Waste Of Time.” Not surprisingly, the headlines ignore large swaths of the authors’ findings: voter contact works to persuade voters, but only when it’s done right.