Dog Days of Summer

Every year, the Chief Canine Officer at CHQ pens a memo to our newsletter list, providing and update and inside look at what’s happening in Brooklyn. It is a hoot and for sure the newsletter we get the most feedback on.
Earlier this summer, Waffles graced us with another one of her memos – I’m sharing here for your reading pleasure.
Nicole Schlinger
Oh, hello again. It’s me – Martha Waffles, the Chief Canine Officer over here at CampaignHQ. They’re letting me off the leash again to send you my annual message. No bones about it, I’ve been a very good dog this year. I’ve been our clients’ best friend, lending a helping paw when they need it most.

I have a very efficient plan for your team too. If you stick with me and the CHQ treat minions, your days will be like the wind in your ears sticking your head out the window (a breeze).

Telephone Townhowls Townhalls
Any dog can hunt with a telephone townhall. If you’re a lawmaker, campaign, advocacy organization, association or any two-legged person in between, you can effectively communicate your message with a telephone townhall.

Telephone townhalls can be used for official business and in leu of in-person events, talking to voters about how you’re fulfilling your campaign promises or briefing them on legislation you’re working on.

Candidate, Party Officials
Telephone townhalls help take your message directly to the voter and engage in a two-way conversation to find out what issues are most important to them or to share your policy agenda moving forward.

Interest Group, Associations
Brief membership and help keep them engaged on your issues. As legislation moves, help engage your group or after a bill has passed, fill them in, and allow them to have a two-way conversation about what it means for them going forward.


Peer to Peer Text Messaging

I’ve never really had the thumbs for this, but the CHQ treat minions sure do and they tell me the value of peer-to-peer texting is that a real human being (not a four-legged, furry friend) is making a connection with another.

While you have limited characters to
work with, peer-to-peer texting is good for EVERYTHING.

  • Introduce yourself to voters having a two-way conversation.
  • Reach out to association members to help them engage on priority legislation.
  • Share a 20 second video message directly to a constituent’s phone.
  • Engage low propensity and undecided voters who are notoriously hard to reach.
  • Share polling location information with voters you are trying to turnout.
  • Fight back against political attacks or disinformation.

We can share images, sound, video, and website links via conTEXT peer to peer text message.

Live Calls

Don’t chase your tail – get right to it with live calls. This is an especially effective way to combat voter confusion. Our team (treat minions) will work with you to quickly fetch a script and get the calls rolling.

If you really want to get your pack moving, you should try patch through calls. Transferring constituents directly to an elected official’s office, using their own words, and urge a vote on your issue.

Patch through calls fit into any budget, which leaves more money to spend on treats. You simply target the number of transfers per elected official and let the treat minions do the rest. They can even deliver patch through calls to an elected official’s office right before you have a meeting and once they sign on to your position, we’ll stop barking up their tree.

Candidates and lawmakers taking advantage of real, two-way conversations with voters are going to have a major leg up over their opponent, and not in a fire hydrant kind of way.

Once you go for a walk with CHQ, it will leave you begging for more because it’s such a treat!

Speaking of, I need to go find one of those treat minions. Call Nicole (888) 722 – 4704  and tell her you want me to get to work for you and promise bacon.

Don’t Take it From Us…

We’re privileged to work with some of the best and brightest in the business. It’s such an honor to partner with these experts to help them win their races, connect their issues and deliver their message.

Nicole Schlinger

We will work with you to develop specific solutions to whatever challenges you face.

Nicole Schlinger

And we’re always around if you get caught in a pinch and need something turned quickly. We get it – things happen.

Nicole Schlinger

We’d like to partner with you on your next project – how can we help?


Give us a call today,

Nicole Schlinger always hard at work for CHQ clients

Nicole Schlinger

Books for New Business Owners – Flashback Friday

In Oct. 2019, I was approached by Campaigns & Elections for input on an article – the best books for new business owners.


If you’re new here, you should know I am an avid reader. It’s something I’ve frequently talked about, posted about and shared my book reviews publicly. 


I thought it would be a fun flashback Friday post to share parts of that column from 2019 and check in with you all to see if you’ve read any or had any additional books to add?

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh 

As a business owner, you’ll only get so far by yourself. You need to recruit and motivate great people to join your team and lead them to victory.

This is the story of how Bill Walsh took the San Francisco 49ers from the worst team in football to the best in only two years by establishing and relentlessly adhering to his “Standard of Performance.” The Standard is about the performance and behaviors he required from all of his players. He did not tolerate talented jerks who refused to follow the standard and took a long-term view of developing players who did.

If you want a Hall of Fame team on your staff, you need a clearly stated Standard of Performance. This book will inspire you to get started and stay on the path.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Published in 1994, this short gem of a book will change your perspective on marketing in a single afternoon.

The laws are pithy and simple. Best of all, they make sense. For instance, it’s not about being first to the marketplace. It’s about being first in the customer’s mind. The leading brand is almost always the first brand in your mind. Think Kleenex, Band-Aids, and so on. If you aren’t first or second in the category, make a new category.

Granted, you’ll have to get past some of the completely outdated cultural references, including IBM computers and Hertz rental cars. If you are a child of the 80s, the nostalgia will be an added enjoyment.

While some of the stories haven’t aged well, the lessons are timeless. It’s a surprise this book hasn’t been updated and overhauled for this millennium.

To read the full column, visit: 

Still Celebrating

Last week, we asked you what you loved most about the U.S.A. If you know the CHQ crew, you know we can’t stop celebrating what’s great about our country. We thought we’d share a few of our favorite things with you this week. 🦅 🇺🇸 🗽


Nicole Schlinger


Great perspective, Marlys. Thanks for sharing. We’ll be back Friday with a few more.

Until then,

Nicole Schlinger

We Love America

We love America and we’re still celebrating what it means to be an American 🇺🇸. Our offices will be closed today, but we’re back in action bright and early tomorrow to help all of our freedom-loving candidates deliver their message. 🗽 🎆 🦅


Nicole Schlinger