Here’s a fun flashback Friday post as we get ready to roll into another weekend.
Our callers are INCREDIBLE. Dedicated, passionate, highly trained, and the best in the business. Chad discusses more details of our great team.
If you want to join our team, check out our job postings on LinkedIn.
Here’s another clip from my recent chat with Campaigns & Elections for their Caucus Webinar Series. This video is an introduction to CampaignHQ and how we delivered in the 2020 campaign cycle.
Happy MLK Day. Work Hard, work smart. The CHQ team will be working to assist you today. How can we help?
Here’s a fun flashback post – hoping way back to March 2020 when we were first beginning to navigate the pandemic, I spoke to Luke Martz at the Iowa Field Report about how campaigns were shifting in the way they communicate with voters.
It’s interesting to look back at how we were first understanding the way this would change campaigning and then compare it to where we all ended up on Election Day.
The CHQ team will still help you deliver results, whether through traditional methods or being innovative in your approach.
As an aside, check out the Iowa Field Report for all kinds of great Iowa insider stories and features, all with a right-leaning take.
At the end of the year, Campaigns & Elections took a look how “consultants across the campaign industry are grappling with questions of volume and timing after a cycle that saw record spending and more calendar-shifted voting.”
I’m so appreciative that they reached out to get my thoughts – here are a few:
Still, volume can become an issue if the quality of the communication isn’t there. In fact, several Republican consultants stressed that campaigns still need to be targeted and specific in how and why they’re reaching out.
“The rate of response was very dependent on the quality of the interaction,” said Nicole Schlinger, who heads Iowa-based phones firm Campaign HQ. “That kind of message’ [This is so and so, I’ve texted 15 times and you haven’t given to me yet] does not engage people.
“The percentage of responses that we would get on messages like that really would drop. On the other hand, if you had a candidate who sat with his iPhone or her iPhone and recorded a 30-second message at their dinning room table, put it up on Facebook and then texted it out to people, then we could even do a robocall of the sound file to landlines. That was the kind of thing that was really, really effective because people would engage with it. There’s no point in doing something that’s not worth engaging with.”
Read the full article here and subscribe to the weekly C&E Newsletter by clicking here.
Our CampaignHQ team took a look back over the year, highlighting some of the great things that happened.
What’s your favorite memory from 2020?
Robocalls also are an effective way to promote a campaign event or deliver other information about a candidate, Schlinger said. Many campaigns use robocalls to remind voters to return absentee ballots or convey where to vote in person on Election Day.They can be especially helpful in down-ballot races where the candidates may not be well-known or get little attention. “You might not know a lot about a candidate for a county or a local office, but if you know Gov. Reynolds or Sen. Grassley or Ambassador Branstad supports that person, that could be a meaningful factor in your decision about a race,” Schlinger said
The folks at Campaigns & Elections asked several firm owners to weigh in on lessons learned in 2020. Here’s mine:
Nicole Schlinger, founder and president, CampaignHQ:
“Business fundamentals matter and they do apply to political firms and consultants! There was a stark divide between firms in a strong financial position and those betting on a big windfall in the fall of 2020. Firms with cash reserves and lower overhead could put financial worries aside and focus on the immediate needs of their clients and staff. During the election surge, firms that either panicked or were forced to lay off workers in the spring had a harder time picking up where they left off.”
I recently had the privilege of participating as a panelist in Campaigns & Elections Dec. 3 Caucus Webinar Series on Digital Advertising & Strategy.
Here’s part one where we discus digital advertising and strategy.
Campaigns & Elections provides a great deal of informative content you should check out. https://www.campaignsandelections.com/
In typical New Years fashion, we are highlighting a few resolutions that make sense for your 2021. Now is NOT the time to take a breather. You’ve done the 2020 campaign analysis, you’ve made it through the holidays, now it’s time to lay out your goals for the next cycle – that’s where we are here to help.
Here are a few ideas for you to think about:
– How are you keeping in touch with volunteers and maintaining a strong connection to them?
– Peer to Peer texting isn’t just for turnout. How can you mobilize activists to support the key legislation your candidate campaigned on?
– Patch through calls can help you quickly make an impact.
-Even though the vaccine is here, the pandemic is far from over. It will be a long time until in-person events are back to “normal.” Telephone townhalls and microforums are the perfect way to stay in touch and engage in a two-way conversation with your supporters, activists, and voters
Not sure where to start? Give us a call and let’s brainstorm your winning strategy together!