What Political Firm Owners Learned in 2020


Nicole Schlinger campaigns

The folks at Campaigns & Elections asked several firm owners to weigh in on lessons learned in 2020. Here’s mine:

Nicole Schlinger, founder and president, CampaignHQ: 

“Business¬†fundamentals matter and they do apply to political firms and consultants! There was a stark divide between firms in a strong financial position and those¬†betting on a big windfall in the fall of 2020. Firms with cash reserves and lower overhead could put financial worries aside and focus on the immediate needs of their clients and staff. During the election surge, firms that either panicked or were forced to lay off workers in the spring had a harder time picking up where they left off.”


Be sure to check out the others, they’re very insightful.