Tag: CampaignHQ

You Called My Mother Yesterday

I found this old post from 2010 on my Facebook page the other day and thought it was worth sharing.
You called my mother yesterday…

Just a few weeks ago, I read those ominous words in an email from Rebecca Weber, Finance Director of the Nebraska Republican Party. You can imagine the overwhelming sense of dread!

Even when we are wildly successful, telephone fundraising isn’t usually the most popular weapon in a finance director’s arsenal. Who wants to get a call from their mother complaining about an annoying telemarketer?

Printed with permission of the Nebraska GOP, here is the rest of Rebecca’s email:

Hi Nicole –

Just wanted to let you know that one of your reps called my mother today, and she convinced her to donate. My mother always hangs up on telemarketers so please consider this a triumph! (I’ve never been able to convince her that telemarketers aren’t as bad as she thinks they are.) She was very complimentary about the caller. Congrats on getting someone who NEVER gives over the phone to make a contribution!

Rebecca Weber
Finance Director
Nebraska Republican Party


Calling potential donors right before Christmas is never easy! But minutes after Senator Ben Nelson’s shocking announcement that he would be the 60th and final vote on Harry Reid’s health care reform bill, the Nebraska GOP leadership rousted us to action. Perre Neilan and Rebecca Weber understood the unique power of a live telephone conversation to immediately garner support from a community so angered by their Senator’s betrayal.

Their website, www.GiveBenTheBoot.com , was leading the way in signing up voters to register, identify, and mobilize voters. But to keep this steady drumbeat going for so many months, they would need additional funding to get the job done.

We drafted the script and letters that afternoon, trained our team the next morning, and by 3 p.m. on Sunday, we were on the move. The very first person with whom we spoke pledged $100. Every one of our campaign representatives who worked that Sunday afternoon had at least five pledges in the first hour.

Timing, training, and true believers make a difference.

Whether we are convincing voters to give their hard-earned money, talk to their State Representative or Member of Congress’ office, or support a candidate who will unfailingly defend their values, having true believers on the phone makes a meaningful difference. Our campaign representatives know how to keep their cool, talk their way through a situation, and make a positive difference. We aren’t the biggest firm, but we know how to get results.

From patch-through or give-number calls, to voter ID, persuasion, and fundraising, give us a call and let us show you what a difference we can make for you.

I hope you enjoyed that quick Flashback. Even today, we’re still here if you are ready to make a difference in your campaign.


Sincerely,

Nicole Schlinger and Chief Canine Officer Martha Waffles

Nicole

A Closer Look at Our Award Winning Campaign

If you remember, the team at CampaignHQ was recently awarded a few Pollie Awards. 

Nicole Schlinger awards1 Nicole Schlinger awards 3 Nicole Schlinger awards 2 Nicole Schlinger awards

I thought it might be fun to take a look at one of our award-winning campaigns.

 

Nicole Schlinger Ted Cruz

With Beto O’Rourke out-raising Ted Cruz nearly 3-to-1, Senator Cruz needed to find new ways to reach his current and prospective donors with an urgent appeal to fight back.

For most of the summer months and on through September, too many donors were complacent about the threat posed by Beto O’Rourke. Nearly 100,000 Presidential campaign donors still had not renewed support for the 2018 Senate run. After seeing positive results (300-400% ROI) on renewing lapsed donors using P2P text messaging, the campaign kicked into full gear using this new communication tool to raise money from the house file. From the first P2P text message / fundraising solicitation sent by the Cruz campaign in late August through Election Day, the campaign raised $876,000. Results increased when using MMS and GIF’s. This house file appeal – the first to include a picture – was sent to just over 80,000 current donors with cell phones.

The success of this message prompted the campaign to double the number of P2P text messages sent in the final 7 days.

Nicole Schlinger Ted Cruz

So, what can our award-winning team do for you today?

Nicole Schlinger always hard at work for CHQ clients

Nicole Schlinger

Loree’s Story

It’s something I will never grow tired of saying – the employees at CampaignHQ are our secret weapons. They are committed, passionate and persistent. I love featuring some of our great employees and the work they do.

We recently featured Loree in video and an email update. Check out Loree’s story below:

My name is Loree Holliday, and I’ve worked for CampaignHQ for just over three years now. You may not know me, but if we’ve made your calls … I certainly know you!

Just a few weeks ago, I had a really special call that touched my heart. So Nicole and our leadership team asked me to share it with you.

Leading up to Easter, we’ve been calling on behalf of non-profit organization working to train women in rural Nepal how to use proper hygiene to decrease the spread of disease. It’s been very effective, so now it’s time to expand it to more communities. Right now, we have a matching gift opportunity, and we need to raise the appropriate funding or the match will be lost.

I spoke with a gentleman who seemed very interested in the program, but did not want to make a commitment over the phone. I’ve encountered that before, and since he was supportive of the mission, I explained more about the program and different ways he could donate. When I shared our entire message, and he still wasn’t ready to make his commitment, I thanked him and ended the call.

Several days later, I was in for a big surprise!

The person with whom I spoke is the head of a foundation! As the result of our conversation, he reached out to non-profit organization and made a sizable donation.

Every call matters, whether it ends in a donation, a vote, or even a refusal. You never know what can happen and how powerful one phone call can be.

I’m so glad I could make a difference for this donor, for the organization, and for the people who need help.

Thanks for trusting us to make your calls and send your text messages.

Sincerely,

Loree Holliday

PS: Have you ever wondered who is making your calls? I’m a mother, a grandmother, and an avid crafter. I love to crochet, and I even made our Chief Canine Officer her own CampaignHQ dog sweater.

Loree with Nicole Schlinger, CHQ president and Chad Foster, CHQ vice president

We’re so lucky to have incredible employees like Loree – let us get to work for you today.

Thanks for your support,

Nicole Schlinger, President of Campaign Headquarters

Nicole

Campaigns Built For You

I wanted to share a few examples of work we’ve been up to lately. We recently completed two campaigns, built specifically for our clients using our ConTEXT technology.

Nicole Schlinger Contact your Legislator

Campaign 1: Recruit advocates to email their legislator
Description: Facing significant opposition, a prominent Issue Advocacy organization sought to mobilize citizens to email their state lawmakers to oppose legislation which would cause major job loss and economic impact. Text messages urged constituents to visit landing page to take action.

Universe:                            186,717
Page Views:                       20,087
Emails sent:                        2,300

Nicole Schlinger Petition

Campaign 2: Recruit voters to sign petitions getting local candidates on the ballot
Description: Local political organization has had difficulty getting candidates on the ballot because they cannot canvass door-to-door to collect petitions. A majority of their constituents are young professionals living in apartment / condo complexes. A text message asking if a volunteer could have permission to come to their residence to sign the petitions in person or give more information. A volunteer called to follow up and arrange meeting place / time.

Universe:                          3026
Agreed to sign:                 110
Request more info:           33

There are a lot of things we can do to help make your plans more productive, utilizing the newest technologies.

What are you waiting for – give us a call 1- (888) 722-4704,

Nicole Schlinger, President of Campaign Headquarters

Nicole

The Awards Are In

Nicole Schlinger polliesNicole Schlinger pollies

The CampaignHQ team is  very excited and honored to have won TWO Pollie Awards this year! These awards, given by the American Association of Political Consultants, represent the tremendous work our team does throughout the year to make sure our clients come out on top.

Nicole Schlinger pollies

I also had the pleasure of participating in a Business of the Business panel at the American Association of Political Consultants Pollie Awards in Napa. It was a lot of fun and a great event.

Nicole Schlinger Ted Cruz

You can Check out our Pollie Award winning text message campaign, “Polls are close: Ted’s 5X Match Tops $100,000.”

Thanks for your support,

Nicole

Texting Top 5

It seems like everyone is talking about peer-to-peer texting these days.

Nicole Schlinger Text MessagingYes, it’s (relatively) new. Yes, it’s cool.

But at the end of the day … “new” and “cool” are not what wins a campaign. (If you aren’t sure about that … just ask Beto O’Rourke.)

Having the right conversation with the right people at the right time does!

Here at CampaignHQ, we’ve spent the last year learning how to create the same high quality, interactive conversation via text message that we’ve been having on the phones for the last 20 years. And now we want to share that knowledge to make YOU successful.

That’s the conTEXT difference.

While it’s common knowledge that peer-to-peer text messages can be used as an outbound communication tool – whether it’s for fundraising or GOTV – there are FIVE additional ways you can use conTEXT to effectively communicate your message.

Nicole Schlinger texting

Nicole Schlinger texting

Are you ready to win? Text me at (515) 710-4263 and let’s find a time to discuss a custom conTEXT solution to meet your specific needs.

Nicole Schlinger, President of Campaign Headquarters

Nicole

Fun Friday – CPAC Recap

If you’ve been following along, you know that recently Walter and I recently attended the Conservative Political Action Committee or CPAC.

 

As always, it was a great event and we really enjoyed making new connections, even on the plane ride there.

 

And catching up with old friends too.

 

This is Marjorie Dannenfesler, president of the Susan B. Anthony List , a longtime client of CampaignHQ. It was great catching up with Marjorie and it’s such a privilege to be a part of their team.

 

Marjorie was a featured speaker at CPAC this year, and she did a tremendous job talking about abortion, human dignity and what makes America great. You can check it out below.

 

Needless to say, we’re already looking forward to attending next year’s event.

 

Have a great weekend,

Nicole