As we turn a new year it feels like a lot of people say, “this year I want to read more books.” If that was you, let’s do a check – we’re at the end of February now, how we doin’ on that goal? That’s what I thought.
I’m guessing your good intentions started you off well but as January and February wore on, the snow came, the ice, the cold, the hectic work schedule, kid events, church gatherings…your reading goals may have fallen off. You’re not alone and it’s not too late!
Maybe you can jumpstart your reading goals again with a few good books. I thought I’d re-up my post from January 2019 with a couple of really great selections you should check out.
I’ve been doing quite a bit of work lately with the team over at Campaigns & Elections. If you’ve missed some of that, check out these posts here and here.
In the world of politics and consulting, Campaigns & Elections is really unmatched in the information and networking opportunities that they provide in this field. They have countless experts on-hand and even more that lend their voices to the constantly evolving world of campaigns.
“If you saw Atlas, the giant who holds the world on his shoulders, if you saw that he stood, blood running down his chest, his knees buckling, his arms trembling but still trying to hold the world aloft with the last of his strength, and the greater his effort the heavier the world bore down upon his shoulders – What would you tell him?”
“I…don’t know. What…could he do? What would you tell him?”
I’ve been waiting for Daisy Jones & the Six for nearly a year now. It’s almost time until we had back to the 70s…
Even though it turns out Beatriz Williams is a left-wing liberal, I cannot make myself love her books any less. This one features action, adventure and espionage surrounding Wallis Simpson and Edward in Nassau after the abdication.
And yes, there’s something new coming from Fiona Davis, too! It’s The Chelsea Girls.
This book was originally slated to come out last year. Not sure what’s taking Simon Sinek so long. Maybe his game is too infinite.
Well, after the giant dumpster fire that was my 2018 reading list, I’m setting the bar at 55 books this year. For a book to be “counted” that means reading the first page, the last page, and every page in between. No skimming, no summaries, no cheating.
While I’ve been known to finish the year with a quick re-read of Seth Godin (short) masterpiece “The Dip” … I ordinarily do not let the length of the book or the time it will take to finish influence my selections.
Now that we’re getting settled into 2019, I thought I’d give you the perfect way to start your year off right – with 5 good books for you to try.
If you’re new here, you should know I’m a book lover and I am constantly looking for good recommendations and enjoy sharing a few thoughts of my own. In fact, I started a Medium page solely dedicated to book reviews. Be sure to follow it here https://medium.com/@nicoleschlinger
Anyway, here are my Top 5 reads from last year – you should pick these up today.
Conspiracy and Bad Blood were full of action and adventure. Conspiracy was the story behind Peter Thiel’s decade-long quest for revenge against Nick and Gawker. Bad Blood was the larger than life, almost unbelievable tale of the rise and fall of Theranos founder Elizabeth Holmes.
Sales Differentiation delivers much more than its fishy title implies. It’s a real, how-to guide for giving your customers extraordinary value.
Principles by Ray Dalio is an instant classic. It delivers on its promise as an operating system for life and work. (And even suggests that we should not try separating the two.)
And last by not least … Hetty. You probably didn’t learn about Hetty Green in public school. She was caricatured and ridiculed in life and death. So much of what’s said about her is an exaggeration, and never … ever flattering. This is the true story of the first female tycoon in America. It’s not pretty. But I challenge you to come away from this book without respect and admiration for this American pioneer.
I know we closed the books on 2018 a few weeks ago now, but I thought I’d take a quick look back on the year in terms of books.
Coming in at 38, this is the fewest books I’ve read in a year since I began tracking in 2013.
Like Ryan Holiday says, “I promised myself a long time ago that if I saw a book that interested me, I’d never let time or money or anything else prevent me from having it … Enjoy these books, treat your education like the job that it is, and let me know if you ever need anything.”
I’m setting might sights on 2019 to for more exciting books to come (which I’ll preview in another post). But here is my complete book list for 2018, if you’re interested.
Back to my book reviews, for just a second, I read Behind the Cloud at the time CampaignHQ was contemplating a move to Salesforce.
I figured it was worth finding out the philosophy behind a company before committing to the financial, organizational and emotional commitment a Salesforce build requires.
On the surface, I liked what Marc Benioff had to say. I understood and connected with the reasons why he left Oracle, why he chose to build Salesforce the way it is. All of these sound like good things, and I’m certain Marc Benioff is personally committed to them.
But the biggest lesson came in the months after I read this book and we signed the contract.
Our Salesforce experience in no way matched Marc Benioff’s high standards.
At no point were mid-level Salesforce salesmen in any way emotionally committed to customer delight. they were very good at saying “Yes, Salesforce can do that.” But not at making sure it actually DOES. They were exceptionally committed to making the appropriate number of contacts on the appropriate timeline, making sure we signed their non-negotiable forms, and then entering their daily activity into Salesforce.
We’ve been with Salesforce coming up on a year and we are on our fourth sales rep. So by the time we get one to figure out what we’re doing … it’s time to train another. Any time you want to change anything on your Salesforce account, it takes 7 approvals in 7 different departments. If that doesn’t happen on time … tough darts.
That got me to thinking.
What is it like to be a brand new, relatively small customer at CHQ?
Looking back to 2012 … there’s a lone invoice to an unknown candidate in a crowded Senate primary. It was a $100 minimum order project, sold to none other than Ted Cruz. Senator, I hope we did well for you. I suspect that since it was a lone $100 order with no follow up, we fell short.
For the clients who trusted your calls to CampaignHQ in 2018 — if you were running for City Council or County Commissioner … I probably did not get a chance to meet you. So frankly, I’m not a lot different to you than Marc Benioff is to me.
Win or lose, I hope we exceeded your expectations.
You have my commitment I’ll find out how your experience was. I know what it means.
I just wanted to pop in today and share a few links to things that I’ve been into lately. Have you been following any interesting stories or read any good books? Drop it in the comments. Continue reading Things I’m Into
Anyway, it should come as no surprise to you that I like to read. And I read A LOT. I’ve read close to 500 books in the last 10 years — business, politics, philosophy, and pure entertainment.
One of my great joys from this process, aside from the learning itself, is sharing book recommendations with friends, and now with a larger audience. Every once in a while I might share some ancillary thoughts, like how to organize book lists, goals, to-do lists, and bullet journaling.