I was so honored to share some “expert” advice with my friends at the Prosper Group a few weeks ago.
If you don’t know them – you need to!
From their blog: “The Prosper Group is an internationally-recognized, award-winning digital marketing agency headquartered in Indianapolis, specializing in online media, strategy, and fundraising for Republican political candidates, advocacy organizations, associations, and non-profits. The Prosper Group’s best-in-industry work has been recognized for awards dozens of times by prestigious organizations such as the American Association of Political Consultants and Campaigns & Elections.
The firm has worked in tandem with President Donald Trump, Vice President Mike Pence, Senator Ted Cruz, Congresswoman Elise Stefanik, Congressman Will Hurd, the National Association of Manufacturers, Fox News, and many other candidates and organizations.”
As PG was discussing different opportunities to overcome voter contact challenges in the run up to Election Day, they featured a blog post from me regarding Telephone Townhalls. Here’s a sample:
Getting your audience on the line is just the first step.
Your telephone townhall is only successful if it results in actionable data on which you can follow up and drive turnout. To be successful, determine what actions you want this audience to take and inspire them to do so.
Call to action examples:
Plan to vote
Press 1 if you plan to request a mail-in ballot
Press 2 if you plan to vote in person
Press 3 if you aren’t sure
Pledge to vote
Press 1 to pledge your vote to Donald Trump + the GOP Ticket
Press 2 if you aren’t sure
Press 3 if you are voting for Joe Biden
Based on your goals, your townhall provider should create and distribute a detailed line by line agenda for the telephone townhall.
Prior to the event, make sure you conduct a thorough training on how to use the townhall platform, watch your real-time results, and communicate during the event.
Go to their blog to check out the full piece. Thanks again to the Prosper Group for letting me weigh in.