If not, you are missing out on a major opportunity!
Low propensity and undecided voters are notoriously hard to reach. Your campaign budget probably includes TV, digital display, and social media ads all targeted at this group. That’s great … you should keep doing that!
But the only way to SHARE your sound and video … AND engage voters in a conversation about what they’ve seen is through peer to peer text messaging.
Here at CampaignHQ, we don’t just specialize in sending out peer to peer text messages (although I admit we’re pretty great at it!)
We specialize in having conversations that communicate your message and drive results.
We recently spoke with a Congressional candidate whose district includes six different DMA’s. In some markets, this candidate would be advertising to an audience where 80% of the viewers live outside the district.
Based on previous campaigns, we estimated that it would cost well over $1,000,000 to reach his target universe with enough frequency to register awareness.
However, we could text the people in his target universe 14 times for less than 20% of that, sharing a variety of messages including sound and video, and having an interactive conversation to find out what those voters think.
This would enable the candidate to capture information about individual voters, their candidate and issue preferences. In fact, this could even replace part of his ID and turnout budget.
Just think you’ve spent a lot of your hard won campaign cash producing GREAT video content. Don’t you want every voter to see it?
Contact us at (888) 722-4704 or firstname.lastname@example.org to plan your winning strategy today!
I’m thrilled to be participating in another exciting event on the national level. In August, I will be joining several talented campaign strategists at the American Association of Political Consultant’s seminar on effective texting and communications.
From AAPC’s site:
You know peer-to-peer texting is an effective way to reach your voters and constituents. In this seminar, we’ll talk about how to get the results you want. We’ll discuss creative uses of SMS and MMS, sharing links, and harnessing the power of interactive conversation to drive results. Get ready to pack a big punch in just 160 characters.
It seems like everyone is talking about peer-to-peer texting these days.
Yes, it’s (relatively) new. Yes, it’s cool.
But at the end of the day … “new” and “cool” are not what wins a campaign. (If you aren’t sure about that … just ask Beto O’Rourke.)
Having the right conversation with the right people at the right time does!
Here at CampaignHQ, we’ve spent the last year learning how to create the same high quality, interactive conversation via text message that we’ve been having on the phones for the last 20 years. And now we want to share that knowledge to make YOU successful.
That’s the conTEXT difference.
While it’s common knowledge that peer-to-peer text messages can be used as an outbound communication tool – whether it’s for fundraising or GOTV – there are FIVE additional ways you can use conTEXT to effectively communicate your message.
Are you ready to win? Text me at (515) 710-4263 and let’s find a time to discuss a custom conTEXT solution to meet your specific needs.