Do you want to engage up to 500 people on one phone call? Do you wan treal-time feedback from your supporters/donors? Do you want to rally your audience to take action?A microforum may be for you!
A microforum is a moderated conference call where you decide who joins the calls, speaks, and asks questions. You can have one conversation with everyone who needs to hear your message, which is both personal and time effective.
The first step to a successful microforum is to spread the word to your target audience,whether that be through text message, calling, word of mouth, or even email. Plan your event with us so that we can guide you in the best steps to inform YOUR audience.
Step 2 is to begin with your end in mind! Determine the specific action/reason for your microforum. Is your goal to update your donors on private campaign information? Do you want to rally your volunteers before a National Day of Action? Are you in need of a private connection to give high-profile candidates a chance to speak to their top supporters?
ALL of the above are reasons to have a microforum!
The third step to success is to plan the call. You should draft a line by line script in order to make sure you tell your audience exactly what they came to hear! Jot some notes down on possible questions that may be asked – YES, you will be able to communicate with your audience. Not just that – but CampaignHQ will screen questions FOR YOU to make sure you get the questions you want to answer live! You can also ask a poll question to determine the opinion of everyone on the call!
It is always good in the planning phase to hold a brief meeting with us here at CampaignHQ to discuss the platform, format, etc. We will provide you the training you need at no extra charge!
Step 4 is audience participation! Ask your audience to press *3 to ask questions and engage in the conversation. Encourage participants to answer poll questions and follow up with them after the call. This is a great way to get information from your audience!
I wanted to share a few examples of work we’ve been up to lately. We recently completed two campaigns, built specifically for our clients using our ConTEXT technology.
Campaign 1: Recruit advocates to email their legislator Description: Facing significant opposition, a prominent Issue Advocacy organization sought to mobilize citizens to email their state lawmakers to oppose legislation which would cause major job loss and economic impact. Text messages urged constituents to visit landing page to take action.
Campaign 2: Recruit voters to sign petitions getting local candidates on the ballot Description: Local political organization has had difficulty getting candidates on the ballot because they cannot canvass door-to-door to collect petitions. A majority of their constituents are young professionals living in apartment / condo complexes. A text message asking if a volunteer could have permission to come to their residence to sign the petitions in person or give more information. A volunteer called to follow up and arrange meeting place / time.
Agreed to sign: 110
Request more info: 33
There are a lot of things we can do to help make your plans more productive, utilizing the newest technologies.
What are you waiting for – give us a call 1- (888) 722-4704,