Don’t Take it From Us…

We’re privileged to work with some of the best and brightest in the business. It’s such an honor to partner with these experts to help them win their races, connect their issues and deliver their message.

Nicole Schlinger

We will work with you to develop specific solutions to whatever challenges you face.

Nicole Schlinger

And we’re always around if you get caught in a pinch and need something turned quickly. We get it – things happen.

Nicole Schlinger

We’d like to partner with you on your next project – how can we help?


Give us a call today,

Nicole Schlinger always hard at work for CHQ clients

Nicole Schlinger

Books for New Business Owners – Flashback Friday

In Oct. 2019, I was approached by Campaigns & Elections for input on an article – the best books for new business owners.


If you’re new here, you should know I am an avid reader. It’s something I’ve frequently talked about, posted about and shared my book reviews publicly. 


I thought it would be a fun flashback Friday post to share parts of that column from 2019 and check in with you all to see if you’ve read any or had any additional books to add?

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh 

As a business owner, you’ll only get so far by yourself. You need to recruit and motivate great people to join your team and lead them to victory.

This is the story of how Bill Walsh took the San Francisco 49ers from the worst team in football to the best in only two years by establishing and relentlessly adhering to his “Standard of Performance.” The Standard is about the performance and behaviors he required from all of his players. He did not tolerate talented jerks who refused to follow the standard and took a long-term view of developing players who did.

If you want a Hall of Fame team on your staff, you need a clearly stated Standard of Performance. This book will inspire you to get started and stay on the path.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Published in 1994, this short gem of a book will change your perspective on marketing in a single afternoon.

The laws are pithy and simple. Best of all, they make sense. For instance, it’s not about being first to the marketplace. It’s about being first in the customer’s mind. The leading brand is almost always the first brand in your mind. Think Kleenex, Band-Aids, and so on. If you aren’t first or second in the category, make a new category.

Granted, you’ll have to get past some of the completely outdated cultural references, including IBM computers and Hertz rental cars. If you are a child of the 80s, the nostalgia will be an added enjoyment.

While some of the stories haven’t aged well, the lessons are timeless. It’s a surprise this book hasn’t been updated and overhauled for this millennium.

To read the full column, visit: 

Still Celebrating

Last week, we asked you what you loved most about the U.S.A. If you know the CHQ crew, you know we can’t stop celebrating what’s great about our country. We thought we’d share a few of our favorite things with you this week. 🦅 🇺🇸 🗽


Nicole Schlinger


Great perspective, Marlys. Thanks for sharing. We’ll be back Friday with a few more.

Until then,

Nicole Schlinger

We Love America

We love America and we’re still celebrating what it means to be an American 🇺🇸. Our offices will be closed today, but we’re back in action bright and early tomorrow to help all of our freedom-loving candidates deliver their message. 🗽 🎆 🦅


Nicole Schlinger