If you want those dreams to become a reality, the time to start marketing yourself and your firm is now. Unfortunately, many consultants and firm owners are so accustomed to standing in the background, promoting their clients, that they forget – or simply fail – to use those same techniques to market themselves.
The basic principles of grassroots voter contact apply to any situation in which you want to identify, persuade, and mobilize other human beings. That includes marketing your firm to the people who will benefit most from your services. Here are three ways to start.
Read more from my recent contribution to Campaigns & Elections about marketing your firm in 2021.
I’d love to hear your thoughts,