Your voters and donors WANT to hear from you. But you must communicate in the right way. Thanks to Iowa Field Report for letting me share in this article.
Schlinger says that she was initially hesitant about advising her candidates to continue fundraising, however, after monitoring the current environment over several days, she realized that campaigns need to stay engaged rather than go into hibernation.
“They [Campaigns & Candidates] need to be sensitive to the situation, but they should be engaged. People are at home, and they’re following the situation closely. Voters want to be involved. They do not want to be shut out” said Schlinger.
I’ve really been enjoying sharing some insights with my friends over at Campaigns & Elections lately. If you missed it, here are a few articles of mine they’ve shared with their readers.
They recently shared another, The Myth of Overnight Success in the Political Industry.
Here’s a teaser for you:
Americans love overnight success. We believe this myth like we believe George Washington chopped down a cherry tree. That’s why shows like American Idol and The Voice are so popular year after year. But the truth is much less glamorous than the fantasy.
There are two kinds of overnight success in the political industry. You’re either a “Child Prodigy” or an “Iceberg.”