Quote – Nicole Schlinger

The Prosper Group Pop In

I was so honored to share some “expert” advice with my friends at the Prosper Group a few weeks ago.

If you don’t know them – you need to!

From their blog: “The Prosper Group is an internationally-recognized, award-winning digital marketing agency headquartered in Indianapolis, specializing in online media, strategy, and fundraising for Republican political candidates, advocacy organizations, associations, and non-profits. The Prosper Group’s best-in-industry work has been recognized for awards dozens of times by prestigious organizations such as the American Association of Political Consultants and Campaigns & Elections.

The firm has worked in tandem with President Donald Trump, Vice President Mike Pence, Senator Ted Cruz, Congresswoman Elise Stefanik, Congressman Will Hurd, the National Association of Manufacturers, Fox News, and many other candidates and organizations.”

As PG was discussing different opportunities to overcome voter contact challenges in the run up to Election Day, they featured a blog post from me regarding Telephone Townhalls. Here’s a sample:

Getting your audience on the line is just the first step.

Your telephone townhall is only successful if it results in actionable data on which you can follow up and drive turnout. To be successful, determine what actions you want this audience to take and inspire them to do so.

Call to action examples:

Plan to vote

Press 1 if you plan to request a mail-in ballot
Press 2 if you plan to vote in person
Press 3 if you aren’t sure

Pledge to vote

Press 1 to pledge your vote to Donald Trump + the GOP Ticket
Press 2 if you aren’t sure
Press 3 if you are voting for Joe Biden

Based on your goals, your townhall provider should create and distribute a detailed line by line agenda for the telephone townhall.

Prior to the event, make sure you conduct a thorough training on how to use the townhall platform, watch your real-time results, and communicate during the event.

Go to their blog to check out the full piece. Thanks again to the Prosper Group for letting me weigh in.

Nicole Schlinger

Pandemic Requires Campaigns Shift to Reach Voters

Your voters and donors WANT to hear from you. But you must communicate in the right way. Thanks to Iowa Field Report for letting me share in this article.

Schlinger says that she was initially hesitant about advising her candidates to continue fundraising, however, after monitoring the current environment over several days, she realized that campaigns need to stay engaged rather than go into hibernation.

“They [Campaigns & Candidates] need to be sensitive to the situation, but they should be engaged. People are at home, and they’re following the situation closely. Voters want to be involved. They do not want to be shut out” said Schlinger.

You can read the full article here.

The Myth of Overnight Success

I’ve really been enjoying sharing some insights with my friends over at Campaigns & Elections lately. If you missed it, here are a few articles of mine they’ve shared with their readers.

They recently shared another, The Myth of Overnight Success in the Political Industry.

Here’s a teaser for you:

Americans love overnight success. We believe this myth like we believe George Washington chopped down a cherry tree. That’s why shows like American Idol and The Voice are so popular year after year. But the truth is much less glamorous than the fantasy.

There are two kinds of overnight success in the political industry. You’re either a “Child Prodigy” or an “Iceberg.”

You can read the full article over here

Let me know what you think, I always enjoy feedback.

Thanks for reading,

Nicole Schlinger