Happy Friday the 13th

Medieval times? The Bible? Have you ever wondered where the superstition surrounding Friday the 13th started?

 

I did some research for you.

https://www.history.com/topics/folklore/friday-the-13th

https://www.newsweek.com/friday-13th-origins-superstition-explained-1491995

 

What do you think? Are you superstitious?

Win Your Issue With Patch Through Calls

Nicole Schlinger

At CampaignHQ, we are the experts at helping you deliver your message. But what you should know is that we’re not just winging it. When it comes to communicating with voters, elected officials or members of your organization, we have years of experience and tried and true methods for effectively setting you apart from the rest. On top of that, we keep up with research and pay special attention to where things in our industry are headed.

Sometimes in this business, the best science is to listen directly to what elected officials and their staff members are sharing. Back in 2016, the New York Times conducted interviews with several experts, handling the day-to-day communications for elected officials. The biggest takeaway was the very best way to deliver your message to them is through the phone.

Social media, snail mail, in person visits, nothing has the same weight to a congressional office as a large volume of calls. What’s more, the better the person could articulate the issue, the more effective the call.

Here’s where CampaignHQ can help. When it comes to patch through calls, we’ve got the experience, the script-writing knowledge and the data management to help you really succeed.

With our patch through program, we’ll call your universe, educate them about your issue, patch them through to their particular legislator, and let them inform the lawmaker how they’d like them to vote.

This is a tremendously impactful way to communicate with legislators, and make sure your issue is getting the most attention. Even Congressional staff and lawmakers agree.

No matter the issue, the state, the member of Congress you’re trying to reach – we will help you effectively educate voters about your issue as well as influence the lawmaker with the patch through and you will win your issue.

Campaigns & Elections: Community Huddle

I love doing work with Campaigns & Elections, they are one of the best resources that those involved in the political industry have for learning, being together as a community and staying on the cutting edge.

 

I had a great time recently at their Member Community event discussing the shifting nature of political and campaign work. You can watch the whole segment here and if you’re not already, you should be a part of the C&E Member community. Nicole Schlinger

Books for New Business Owners – Flashback Friday

In Oct. 2019, I was approached by Campaigns & Elections for input on an article – the best books for new business owners.

 

If you’re new here, you should know I am an avid reader. It’s something I’ve frequently talked about, posted about and shared my book reviews publicly. 

 

I thought it would be a fun flashback Friday post to share parts of that column from 2019 and check in with you all to see if you’ve read any or had any additional books to add?

The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh 

As a business owner, you’ll only get so far by yourself. You need to recruit and motivate great people to join your team and lead them to victory.

This is the story of how Bill Walsh took the San Francisco 49ers from the worst team in football to the best in only two years by establishing and relentlessly adhering to his “Standard of Performance.” The Standard is about the performance and behaviors he required from all of his players. He did not tolerate talented jerks who refused to follow the standard and took a long-term view of developing players who did.

If you want a Hall of Fame team on your staff, you need a clearly stated Standard of Performance. This book will inspire you to get started and stay on the path.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Published in 1994, this short gem of a book will change your perspective on marketing in a single afternoon.

The laws are pithy and simple. Best of all, they make sense. For instance, it’s not about being first to the marketplace. It’s about being first in the customer’s mind. The leading brand is almost always the first brand in your mind. Think Kleenex, Band-Aids, and so on. If you aren’t first or second in the category, make a new category.

Granted, you’ll have to get past some of the completely outdated cultural references, including IBM computers and Hertz rental cars. If you are a child of the 80s, the nostalgia will be an added enjoyment.

While some of the stories haven’t aged well, the lessons are timeless. It’s a surprise this book hasn’t been updated and overhauled for this millennium.

To read the full column, visit: https://www.campaignsandelections.com/campaign-insider/the-5-books-every-new-firm-owner-should-read 

Take Your Event to the Next Level

Nicole Schlinger

Event season is upon us. The country is opening. Organizations are holding events. Incumbents are out hosting meetings. Associations are getting together to recap the session and lay out their agenda for the next one. No matter your event – size, in-person or virtual, or topic – the experts at CampaignHQ stand ready to help you take it to the next level.

There are several strategies that you may not have even considered. Here are a few ideas:

Automated Calls

Automated calls are the fastest, most affordable way to reach people. By relying on CampaignHQ for your automated calls, you will be able to grow your RSVP list and broaden your reach affordably. You can depend on us for complete FCC / TCPA compliance, lightning-fast setup, reporting and return of data and RSVPs. When you’re planning a big event, you don’t need one more thing to worry about.

 

Live Calls

Our team of specialists and award-winning callers will work with you to quickly turn around a script and get the calls rolling as you push turnout to your event. Trust the pros to have effective, two-way conversations with potential attendees, providing them with all the information and details they need to attend your event.

 

Text Messages

There are countless ways to leverage a text message. You can send your invitation directly to attendees’ phones, send reminders to those who have RSVPed, direct people to your website or even send a follow-up video after your event, thanking attendees for their support.

 

Telephone Townhalls

Cover all your bases by taking your in-person event and leveraging a virtual aspect. By utilizing a telephone townhall, you’ll be able to stream audio and video and connect to your attendees virtually thought a live Facebook event or on your website. You’ll get more attendees, more attention and have content to share later.

 

Give us a call and let us know what you’re planning. We will talk through your goals, expectations and needs and work with you to develop the best plan for YOU. There’s no question, with the CampaignHQ team by your side, you’ll knock it out of the park.

Dog Days of Summer

Every year, the Chief Canine Officer at CHQ pens a memo to our newsletter list, providing and update and inside look at what’s happening in Brooklyn. It is a hoot and for sure the newsletter we get the most feedback on.
Earlier this summer, Waffles graced us with another one of her memos – I’m sharing here for your reading pleasure.
Nicole Schlinger
Oh, hello again. It’s me – Martha Waffles, the Chief Canine Officer over here at CampaignHQ. They’re letting me off the leash again to send you my annual message. No bones about it, I’ve been a very good dog this year. I’ve been our clients’ best friend, lending a helping paw when they need it most.

I have a very efficient plan for your team too. If you stick with me and the CHQ treat minions, your days will be like the wind in your ears sticking your head out the window (a breeze).

Telephone Townhowls Townhalls
Any dog can hunt with a telephone townhall. If you’re a lawmaker, campaign, advocacy organization, association or any two-legged person in between, you can effectively communicate your message with a telephone townhall.

Lawmaker
Telephone townhalls can be used for official business and in leu of in-person events, talking to voters about how you’re fulfilling your campaign promises or briefing them on legislation you’re working on.

Candidate, Party Officials
Telephone townhalls help take your message directly to the voter and engage in a two-way conversation to find out what issues are most important to them or to share your policy agenda moving forward.

Interest Group, Associations
Brief membership and help keep them engaged on your issues. As legislation moves, help engage your group or after a bill has passed, fill them in, and allow them to have a two-way conversation about what it means for them going forward.

 

Peer to Peer Text Messaging

I’ve never really had the thumbs for this, but the CHQ treat minions sure do and they tell me the value of peer-to-peer texting is that a real human being (not a four-legged, furry friend) is making a connection with another.

While you have limited characters to
work with, peer-to-peer texting is good for EVERYTHING.

  • Introduce yourself to voters having a two-way conversation.
  • Reach out to association members to help them engage on priority legislation.
  • Share a 20 second video message directly to a constituent’s phone.
  • Engage low propensity and undecided voters who are notoriously hard to reach.
  • Share polling location information with voters you are trying to turnout.
  • Fight back against political attacks or disinformation.

We can share images, sound, video, and website links via conTEXT peer to peer text message.

Live Calls

Don’t chase your tail – get right to it with live calls. This is an especially effective way to combat voter confusion. Our team (treat minions) will work with you to quickly fetch a script and get the calls rolling.

If you really want to get your pack moving, you should try patch through calls. Transferring constituents directly to an elected official’s office, using their own words, and urge a vote on your issue.

Patch through calls fit into any budget, which leaves more money to spend on treats. You simply target the number of transfers per elected official and let the treat minions do the rest. They can even deliver patch through calls to an elected official’s office right before you have a meeting and once they sign on to your position, we’ll stop barking up their tree.

Candidates and lawmakers taking advantage of real, two-way conversations with voters are going to have a major leg up over their opponent, and not in a fire hydrant kind of way.

Once you go for a walk with CHQ, it will leave you begging for more because it’s such a treat!

Speaking of, I need to go find one of those treat minions. Call Nicole (888) 722 – 4704  and tell her you want me to get to work for you and promise bacon.